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Archive for From the Road

Live from OMS: How to Plan for, Create and Publish Online Content for Maximum ROI…

February 6, 2009
Joe Pulizzi is the founder of Junta42.com and co-author of Get Content. Get Customers. Kristina Halvorson is the Founder and President of Brain Traffic. They met on Twitter when Kristina (@halvorson) tweeted “So, what’s the big deal about content?”* And Joe...

Posted in Content & Copywriting, From the Road, Online Advertising, Web Strategy | 5 Comments »

Live from OMS: Avoding the 7 Deadly Sins of Landing Page Design

February 6, 2009
I’m in a GREAT session with the lovely Tim Ash, President & CEO of SiteTuners.com. He covered a lot of good stuff, but skip to the bottom if you’re only interested in the list of 7 deadly sins. He says that if there’s one thing you’re going to take away...

Posted in From the Road, Web Conversion, Web Design & Development, Website Usability | 1 Comment »

Live from OMS: Is Your Company Social?

February 5, 2009
Is your company ignoring social media? Michael Weisfeld, Sr. Social Media Strategist at BusinessOnLine, wants to know. But instead of criticizing you, he’s going to educate you. Here’s some social media knowledge… To start, 93% of Americans expect companies to have a...

Posted in From the Road, Social Media | 4 Comments »

Live from OMS: Does Your Website Suck? Let Your Visitors Guide the Way.

February 5, 2009
I’ve decided to head into a basic-level session where Michael Whitehouse, Senior Marketing Analyst of iPerceptions, is addressing the things that your site’s visitors tell you and how you can use that information to make your site better. Michael gets pretty philosophical...

Posted in From the Road, In the Trenches, Integrated Strategy, Web Strategy | 6 Comments »

Liveblog: Never Lose Another Prospect. Proven Strategies to Maximize Conversions and Revenue

February 5, 2009
I thought I’d head into the Advanced session, which is [not surprisingly] full considering today’s audience of savvy marketers. (And yes, that’s me feeding a calf to the left.) Olivier Chaine, CEO of Magnify360 is waxing poetic about the money pit that websites can be;...

Posted in From the Road, Social Media | 3 Comments »

Liveblogging from OMS! Starting Now…

February 5, 2009
Hi there! You might not recognize us from our dazzling picture to the left, but we’re the wizards behind the curtains here at Online Marketing for Marketers, and today we’re reporting live from OMS (with 500 of our closest friends). Judging from the audience, everyone who reads this...

Posted in From the Road, Integrated Strategy | 4 Comments »


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