Gretel Going

Just another Online Marketing Connect weblog

Audience Generation 101: Why do I need to build my audience?

July 15th, 2009 by Gretel Going

Audience Generation is a term that has been gaining momentum at the same rate as social media. But what is often considered a common vocabulary term by marketers, is sometimes pretty confusing to lay people. So I thought I would explain the ins and outs of audience generation in terms the...

Read More » | No Comments » | Posted in Integrated Strategy, Online Lead Generation, Social Media | Tags: , , | Rated: 3 votes, average: 4.67 out of 53 votes, average: 4.67 out of 53 votes, average: 4.67 out of 53 votes, average: 4.67 out of 53 votes, average: 4.67 out of 5 (3 Ratings) Loading ... Loading ... |

14 Things Brands Should Consider When Looking for a Social Media Partner

May 21st, 2009 by Gretel Going

Smaller creative agencies have historically had to fight the good fight to get work from large brands. But with the surge in demand for social media—which for all intents and purposes, falls into the “grassroots” category on a list of traditional services—there’s been a shift: larger...

Read More » | No Comments » | Posted in Social Media | Rated: 17 votes, average: 4.71 out of 517 votes, average: 4.71 out of 517 votes, average: 4.71 out of 517 votes, average: 4.71 out of 517 votes, average: 4.71 out of 5 (17 Ratings) Loading ... Loading ... |

A “How-To-Suck-it-Up-and-Get-Started” Guide to Using Twitter

March 5th, 2009 by Gretel Going

Over the last few months, and the last couple of weeks specifically, we’ve received several calls from clients wondering how it is they can use this mystical Twitter thing. In the process of explaining the ins and outs, dealing with resistance, and defining the best ways to use it, we’ve run...

Read More » | No Comments » | Posted in Social Media | Rated: 5 votes, average: 4.60 out of 55 votes, average: 4.60 out of 55 votes, average: 4.60 out of 55 votes, average: 4.60 out of 55 votes, average: 4.60 out of 5 (5 Ratings) Loading ... Loading ... |

Podcast: Steve Hershberger of ComBlu Talks Social Media & Big Brands

February 11th, 2009 by Gretel Going

As President of ComBlu, Steve Hershberger creates the social networking architecture for companies like Coca-Cola, Microsoft, Best Buy and others. He also serves as a chief advisor to LinkedIn. In this podcast, which features a conversation between him and Tom Searcy, CEO of Hunt Big...

Read More » | No Comments » | Posted in Social Media | Rated: 5 votes, average: 4.80 out of 55 votes, average: 4.80 out of 55 votes, average: 4.80 out of 55 votes, average: 4.80 out of 55 votes, average: 4.80 out of 5 (5 Ratings) Loading ... Loading ... |

Live from OMS: How to Plan for, Create and Publish Online Content for Maximum ROI…

February 6th, 2009 by Gretel Going

Joe Pulizzi is the founder of Junta42.com and co-author of Get Content. Get Customers. Kristina Halvorson is the Founder and President of Brain Traffic. They met on Twitter when Kristina (@halvorson) tweeted “So, what’s the big deal about content?”* And Joe...

Read More » | 5 Comments » | Posted in Content & Copywriting, From the Road, Online Advertising, Web Strategy | Rated: 8 votes, average: 4.25 out of 58 votes, average: 4.25 out of 58 votes, average: 4.25 out of 58 votes, average: 4.25 out of 58 votes, average: 4.25 out of 5 (8 Ratings) Loading ... Loading ... |

Live from OMS: Avoding the 7 Deadly Sins of Landing Page Design

February 6th, 2009 by Gretel Going

I’m in a GREAT session with the lovely Tim Ash, President & CEO of SiteTuners.com. He covered a lot of good stuff, but skip to the bottom if you’re only interested in the list of 7 deadly sins. He says that if there’s one thing you’re going to take away...

Read More » | 1 Comment » | Posted in From the Road, Web Conversion, Web Design & Development, Website Usability | Tags: | Rated: 6 votes, average: 4.67 out of 56 votes, average: 4.67 out of 56 votes, average: 4.67 out of 56 votes, average: 4.67 out of 56 votes, average: 4.67 out of 5 (6 Ratings) Loading ... Loading ... |

Live from OMS: Is Your Company Social?

February 5th, 2009 by Gretel Going

Is your company ignoring social media? Michael Weisfeld, Sr. Social Media Strategist at BusinessOnLine, wants to know. But instead of criticizing you, he’s going to educate you. Here’s some social media knowledge… To start, 93% of Americans expect companies to have a...

Read More » | 4 Comments » | Posted in From the Road, Social Media | Rated: 6 votes, average: 4.83 out of 56 votes, average: 4.83 out of 56 votes, average: 4.83 out of 56 votes, average: 4.83 out of 56 votes, average: 4.83 out of 5 (6 Ratings) Loading ... Loading ... |

Live from OMS: Does Your Website Suck? Let Your Visitors Guide the Way.

February 5th, 2009 by Gretel Going

I’ve decided to head into a basic-level session where Michael Whitehouse, Senior Marketing Analyst of iPerceptions, is addressing the things that your site’s visitors tell you and how you can use that information to make your site better. Michael gets pretty philosophical...

Read More » | 6 Comments » | Posted in From the Road, In the Trenches, Integrated Strategy, Web Strategy | Rated: 6 votes, average: 4.17 out of 56 votes, average: 4.17 out of 56 votes, average: 4.17 out of 56 votes, average: 4.17 out of 56 votes, average: 4.17 out of 5 (6 Ratings) Loading ... Loading ... |

Liveblog: Never Lose Another Prospect. Proven Strategies to Maximize Conversions and Revenue

February 5th, 2009 by Gretel Going

I thought I’d head into the Advanced session, which is [not surprisingly] full considering today’s audience of savvy marketers. (And yes, that’s me feeding a calf to the left.) Olivier Chaine, CEO of Magnify360 is waxing poetic about the money pit that websites can be;...

Read More » | 3 Comments » | Posted in From the Road, Social Media | Rated: 6 votes, average: 4.50 out of 56 votes, average: 4.50 out of 56 votes, average: 4.50 out of 56 votes, average: 4.50 out of 56 votes, average: 4.50 out of 5 (6 Ratings) Loading ... Loading ... |

Liveblogging from OMS! Starting Now…

February 5th, 2009 by Gretel Going

Hi there! You might not recognize us from our dazzling picture to the left, but we’re the wizards behind the curtains here at Online Marketing for Marketers, and today we’re reporting live from OMS (with 500 of our closest friends). Judging from the audience, everyone who reads this...

Read More » | 4 Comments » | Posted in From the Road, Integrated Strategy | Rated: 0 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 5 (0 Ratings) Loading ... Loading ... |


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