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Posts Tagged ‘lead generation’

Project Planning for Mobile Web Design

March 9, 2010
With an estimated 245 million subscribers worldwide, the mobile Internet is rapidly becoming one of the best channels for retail sales. With mobile commerce (mcommerce), merchants can reach potential customers as they commute, wait in the lobby at a doctor’s office, or eat lunch in the...

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Mobile Application or Mobile Website or Both?

March 8, 2010
With the continued popularity of smartphones, more and more retailers are launching either mobile websites or mobile applications by the day. Many who haven’t yet taken the plunge are wondering what to invest their resources in first. Aside from “doing nothing,” retailers have 2...

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Mobile Site vs Mobile Apps [Video]

March 5, 2010
Elastic Path is running an Ecommerce Tip of the Week series on the Elastic Path home page, with archives on our Youtube Channel. This week’s video is on mobile websites vs. mobile applications and features Elastic Path’s Peter Sheldon. RSS and email subscribers, can’t see...

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Inside the App Store: The New Marketplace for Digital Goods

March 4, 2010
iTunes became the first widely popular and successful Application Store. Since then, many other vendors have joined the gold rush. I write this blog post on the flight from Barcelona after spending a week at the Mobile World Congress, which is the biggest annual mobile exhibition and conference....

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A/B Test Case Study: Can Split Test Results Be Trusted?

March 3, 2010
In the spirit of the Winter Olympic games that ended last week, I would like to talk about the “winner” of the final A/B experiment we did for the Official Vancouver 2010 Olympic Store. We already achieved significant improvement with help of previous tests on the checkout process,...

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Build SEO-Friendly JavaScript Menus

March 2, 2010
JavaScript can transform an otherwise static navigation menu into a feature-rich and interactive user interface that is both pleasing to use and helpful. But, if poorly executed JavaScript can also hide content from search engines, making a site harder to find, which in turn can be devastating...

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Bloggers Digest: February 2010

March 1, 2010
February was a short month, but there was no shortage of great articles popping up around the blogosphere. Blogger’s Digest is Get Elastic’s monthly roundup of can’t miss posts from Linda’s RSS reader. Not one, but two of our Elastic Path software developers sent...

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Ecommerce for Technology Vendors: Maximizing Your Online Channel

February 26, 2010
This post is a recap of yesterday’s webinar Ecommerce for Technology Vendors: Maximizing Your Online Channel. The replay is now available on-demand. The webinar is the first in a series of software and technology related topics based on the top issues we have found working with and...

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Finding the Intersection of Cloud Computing and Ecommerce

February 25, 2010
Those moving to cloud computing are doing so around the promise of more effective and efficient computing. Indeed, cloud computing is not a revolution in computing, but a simple platform change that holds the potential to reduce our need for a huge amount of software and hardware to support our...

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Product Configurators as Market Research Tools

February 24, 2010
Product configurators are becoming more and more common as manufacturers take advantage of consumers’ hunger for personalized goods. One category where this is particularly popular is shoes. Brands like Vans, K Swiss, Etnies, Shoes of Prey, Puma, Converse, Reebok and Timberland are a few...

Posted in Integrated Strategy, Online Lead Generation | No Comments »


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