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Posts Tagged ‘ecommerce’

Cloud Computing and ROI

March 18, 2010
Most think cloud computing is about the ability to save operational costs. That may or may not be the case, depending upon your enterprise or ecommerce problem domain. Indeed, there are many dimensions to consider here, including: Ongoing operational cost reduction. The value of...

Posted in Integrated Strategy, Online Lead Generation | No Comments »

6 Tips for Site Search Reporting: Things to Look For in Site Search Data

March 17, 2010
SLI Systems has given me permission to publish 6 of nearly 80 tips on site search you’ll find in their latest e-book Big Book of Site Search Tips (free download). Enjoy! 1. Regularly check the top search terms on your site. They can be good indicators of new items your...

Posted in Integrated Strategy, Online Lead Generation | No Comments »

JavaScript and Page Loading Performance

March 16, 2010
No one likes to wait for a Web site to load. Least of all someone doing some last minute birthday shopping for an expectant niece or nephew or the pressured husband that just realized tomorrow is his anniversary. Shoppers have very little tolerance for slow loading retail Web sites,...

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1-800-Headsets Uses Its Head in Triggered Email

March 15, 2010
Spotted a clever way to entice repeat orders – offer a credit off a customer’s next purchase. If the credit is unused after a period of time, send a triggered email reminder, as 1-800-Headsets does below: Subject line: You have a credit waiting for you at 1800Headsets.ca

Posted in Email Marketing, Integrated Strategy, Online Lead Generation | No Comments »

Interview: George Michie on Paid Search

March 12, 2010
Not long ago I had the privilege of teaming up with George Michie of the Rimm-Kaufman Group for an interview on ecommerce issues. George has graciously reciprocated to offer his expertise in paid search. George is a well respected thought leader in search marketing, serving as co-founder and CEO...

Posted in Integrated Strategy, Online Lead Generation | No Comments »

Hitler and Cloud Computing Security

March 11, 2010
Came across this humorous video via Storefront Backtalk. Check out Hitler’s reaction to cloud computing security problems: Can’t see video? View it on Youtube.

Posted in Integrated Strategy, Online Lead Generation | No Comments »

Hitler and Cloud Computing Security

March 11, 2010
Came across this humorous video via Storefront Backtalk. Check out Hitler’s reaction to cloud computing security problems: Can’t see video? View it on Youtube.

Posted in Integrated Strategy, Online Lead Generation | No Comments »

SEO Report Card: Optimization According to Google

March 10, 2010
Earlier this week, Google offered a free download of its own SEO Report Card, an open and honest document that grades around 100 of Google’s own “products” (think Youtube, Maps, Adwords, Reader, Blogger etc). While it may satisfy your curiosity on how well the Big G does at SEO...

Posted in Integrated Strategy, Online Lead Generation | No Comments »

Project Planning for Mobile Web Design

March 9, 2010
With an estimated 245 million subscribers worldwide, the mobile Internet is rapidly becoming one of the best channels for retail sales. With mobile commerce (mcommerce), merchants can reach potential customers as they commute, wait in the lobby at a doctor’s office, or eat lunch in the...

Posted in Integrated Strategy, Online Lead Generation | No Comments »

Mobile Application or Mobile Website or Both?

March 8, 2010
With the continued popularity of smartphones, more and more retailers are launching either mobile websites or mobile applications by the day. Many who haven’t yet taken the plunge are wondering what to invest their resources in first. Aside from “doing nothing,” retailers have 2...

Posted in Integrated Strategy, Online Lead Generation | No Comments »


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