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Archive for Online Lead Generation

Interview: George Michie on Paid Search

March 12, 2010
Not long ago I had the privilege of teaming up with George Michie of the Rimm-Kaufman Group for an interview on ecommerce issues. George has graciously reciprocated to offer his expertise in paid search. George is a well respected thought leader in search marketing, serving as co-founder and CEO...

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Hitler and Cloud Computing Security

March 11, 2010
Came across this humorous video via Storefront Backtalk. Check out Hitler’s reaction to cloud computing security problems: Can’t see video? View it on Youtube.

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Hitler and Cloud Computing Security

March 11, 2010
Came across this humorous video via Storefront Backtalk. Check out Hitler’s reaction to cloud computing security problems: Can’t see video? View it on Youtube.

Posted in Integrated Strategy, Online Lead Generation | No Comments »

SEO Report Card: Optimization According to Google

March 10, 2010
Earlier this week, Google offered a free download of its own SEO Report Card, an open and honest document that grades around 100 of Google’s own “products” (think Youtube, Maps, Adwords, Reader, Blogger etc). While it may satisfy your curiosity on how well the Big G does at SEO...

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Project Planning for Mobile Web Design

March 9, 2010
With an estimated 245 million subscribers worldwide, the mobile Internet is rapidly becoming one of the best channels for retail sales. With mobile commerce (mcommerce), merchants can reach potential customers as they commute, wait in the lobby at a doctor’s office, or eat lunch in the...

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Mobile Application or Mobile Website or Both?

March 8, 2010
With the continued popularity of smartphones, more and more retailers are launching either mobile websites or mobile applications by the day. Many who haven’t yet taken the plunge are wondering what to invest their resources in first. Aside from “doing nothing,” retailers have 2...

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Mobile Site vs Mobile Apps [Video]

March 5, 2010
Elastic Path is running an Ecommerce Tip of the Week series on the Elastic Path home page, with archives on our Youtube Channel. This week’s video is on mobile websites vs. mobile applications and features Elastic Path’s Peter Sheldon. RSS and email subscribers, can’t see...

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Inside the App Store: The New Marketplace for Digital Goods

March 4, 2010
iTunes became the first widely popular and successful Application Store. Since then, many other vendors have joined the gold rush. I write this blog post on the flight from Barcelona after spending a week at the Mobile World Congress, which is the biggest annual mobile exhibition and conference....

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A/B Test Case Study: Can Split Test Results Be Trusted?

March 3, 2010
In the spirit of the Winter Olympic games that ended last week, I would like to talk about the “winner” of the final A/B experiment we did for the Official Vancouver 2010 Olympic Store. We already achieved significant improvement with help of previous tests on the checkout process,...

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Build SEO-Friendly JavaScript Menus

March 2, 2010
JavaScript can transform an otherwise static navigation menu into a feature-rich and interactive user interface that is both pleasing to use and helpful. But, if poorly executed JavaScript can also hide content from search engines, making a site harder to find, which in turn can be devastating...

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