[Posted by Laura Ramos] A worldwide recession and social media have swept up B2B marketers in a perfect storm, tossed between tighter budgets and the demand to do more online without guideposts or established benefits. Opportunities and challenges abound for…
Making Your B2B Marketing Work — Better!
Posted by Forrester Research Blogs on September 1st, 2009 | Original Post »
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Tags: advertising, b2b, branding strategy, consumer marketing, interactive marketing, new media, word of mouth
Categories: Integrated Strategy, Online Advertising, Social Media
Posted by Forrester Research Blogs on September 1st, 2009 | Rated: 
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