Email Marketing

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Do Creative Email Subject Lines Work?

A summary by alexis james | See all summaries by alexis james

Sometimes we think creative is better than tried-and-true. Or maybe we look at it the other way around. But which way is best? Is there a best way? This post looks at some case studies in an attempt to answer these questions. Read More »

How to use social media and email marketing to reinforce brand loyalty

A summary by alexis james | See all summaries by alexis james

What's important about the "Share with your network" buttons in email is what your subscribers do with their networks on your behalf. This post investigates how to engage readers enough to get them to use those buttons! Read More »

7 Ways To Ensure I Do Not Complete Your Email Survey

A summary by alexis james | See all summaries by alexis james

This great, informative post points out exactly what not to do when sending an email survey, and why. The bottom line question customers or users will ask is - what's in it for me? And you have to make the answer compelling! Read More »

Email Is The Condensed Soup Of Marketing

A summary by alexis james | See all summaries by alexis james

You don't have a lot of time with email, which means there's a lot of pressure on a tiny amount of content to grab the reader's attention. This post investigates how best to do that. Read More »

4 Ways to Engage Email Marketing Subscribers While in the March Lull

A summary by alexis james | See all summaries by alexis james

March can be a rough month for engagement - no major holidays, everyone's waiting for winter to be over and may be feeling blah. Read on for tips on how to beat this issues and provide relevant content to your subscribers this month. Read More »

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How to Track What People Do With Your Email

Posted by: Shoe Money Blog on March 15, 2010
Recently on my blog a commentator asked me if I sell their email. They also said since they started putting in their email into forms to get free stuff around the internet they started getting a TON of spam. This is a great question and I am really glad it was brought up. First of...

Using Email To Remarket To Customers

Posted by: Email Insider on March 15, 2010

Email Marketing: Taking the mystery out of customer motivation

Posted by: Marketing Experiments Blog on March 10, 2010
How can you win back inactive email subscribers? Understand their motivations…

What do you do when you don’t have enough data to personalize?

Posted by: BeRelevant! on March 5, 2010
One question that often comes up when marketers are creating a campaign based on customer data is “what do we send if we don’t have any data on a customer?” Some might default to a generic message, or not include those consumers in the mailing at all. Sephora takes...

Hey ISPs, Can I Get a Thumbs-Up?

Posted by: Email Insider on March 3, 2010
One of the most common questions I have received in over the past three months is “What is going to be different about email this year? REALLY different?” Looking at broader online marketing trends, it occurred to me that the answer is starring most of us in the face...

Email Subject Lines: Do symbols hurt email marketing response?

Posted by: Marketing Experiments Blog on March 3, 2010
How do symbols in subject lines affect deliverability, open rate, and click-through rate?

Permission is the Power Behind Email Marketing

Posted by: Scott Cohen on February 26, 2010
I read something yesterday that struck a nerve with me. And not just with me, but many of my “Email Snob” friends out there. Here’s the headline: “Sending e-mail when you don’t have an opt-in” The article (in BtoB Magazine) suggests, that while best practices and the...

Webcast: Testing to improve effectiveness

Posted by: No man is an iland Blog on February 26, 2010
In one of my (very) rare public outings, I’ll be guesting on a webcast at BtoB Magazine on “Testing to improve the effectiveness of your email marketing campaigns.” Thursday, February 25th at 2pm EST. Details here.The main speaker is Wendy Lowe, Direct…

Stepping Up in Email – How to Allocate Resources in an Increasingly Competitive Environment

Posted by: Nicholas Einstein on February 20, 2010
Over the past year, the consumer definition of SPAM has changed.  The inbox is a more crowded environment, with users often treating any message that doesn’t provide immediate value as SPAM and clicking on the “report as SPAM” link in their email browser.  This action has an...

Email Leaders: What Will You Challenge Us to Reveal? (An OMS 2010 Preview)

Posted by: Stephanie Miller on February 18, 2010
Is there anything really new in email marketing? Our email leaders forum will pounce on new ideas and pummel long standing myths. Are you ready? Provide your feedback below.