Email Marketing

A snippet is an auto-preview of your email that can have a positive impact on getting the recipient to open. Here are four ways you can set up a snippet-friendly version of your email in under five minutes. Read More »

Facebook, indeed, is an ever-changing platform, and, as described in this post, has added a few more twists and turns to the way applications are run. Here are a few simple steps on how to bookmark your applications for your fan pages as well as how... Read More »

Creating a good relationship with your subscriber is paramount, (a bad one means high opt-out and complaint rates and low subscriber engagement rates.) The moral of the story here-let your subscriber know how often they can expect to hear from you... Read More »

It's important to look beyond the subject line (email's traditional scapegoat) at other factors likely effecting your email campaign results. Read further for a checklist of places to start. Read More »

Like any creative undertaking email template design can be an exciting prospect full of innovative notions but also a bit daunting. This post provides a comprehensive look at how get started on creating your own template including the terms you... Read More »