Email Marketing

The best email marketing blog posts all in one place

Featured Post / Recap Post

RSS | More featured articles:

Do You Use Snippets For More Opens?

A summary by Hope Hopkins | See all summaries by Hope Hopkins

A snippet is an auto-preview of your email that can have a positive impact on getting the recipient to open. Here are four ways you can set up a snippet-friendly version of your email in under five minutes. Read More »

Facebook & Email Marketing: Adding Email Opt-In To Your Facebook Page

A summary by Alyse Speyer | See all summaries by Alyse Speyer

Facebook, indeed, is an ever-changing platform, and, as described in this post, has added a few more twists and turns to the way applications are run. Here are a few simple steps on how to bookmark your applications for your fan pages as well as how... Read More »

Set Frequency Expectations with Your Subscribers Upfront

A summary by Hope Hopkins | See all summaries by Hope Hopkins

Creating a good relationship with your subscriber is paramount, (a bad one means high opt-out and complaint rates and low subscriber engagement rates.) The moral of the story here-let your subscriber know how often they can expect to hear from you... Read More »

It wasn’t the subject line: dozens of other factors impacting your results

A summary by Hope Hopkins | See all summaries by Hope Hopkins

It's important to look beyond the subject line (email's traditional scapegoat) at other factors likely effecting your email campaign results. Read further for a checklist of places to start. Read More »

Designing Your Own Template

A summary by Hope Hopkins | See all summaries by Hope Hopkins

Like any creative undertaking email template design can be an exciting prospect full of innovative notions but also a bit daunting. This post provides a comprehensive look at how get started on creating your own template including the terms you... Read More »

Posts

Organize Posts by: Most Recent | Most Read | Highest Rated

Buying an Email List vs. List Rental

Posted by: Blue Sky Factory Blog on July 8, 2010
On Tuesday, I wrote the shortest blog post ever. It was a one-word post answering the title question, When Is It Okay To Buy An Email List? The answer: Never. Wow. It was certainly a fun post to write (and took about 2 minutes); however, the buzz it generated was incredible. I shared...

What email marketing analytics should you be paying attention to?

Posted by: Blue Sky Factory Blog on June 16, 2010
What email marketing analytics should you be paying attention to? As with all forms of marketing online, email marketing comes with a raft full of data. You can measure the entirety of a user’s experience, from the moment of first touch through end goals and drown yourself in...

Are you insulting readers? Subject line lessons from Gmail, Yahoo and Hotmail

Posted by: No man is an iland Blog on June 3, 2010
It’s hard to imagine there’s much new to say about subject lines, yet most of us fall into two traps once we’ve settled on a particular approach. Our first mistake is to assume all that matters is how the subject line looks in the inbox. Our second mistake is the tendency to...

Will HTML5 Boost Video Email Marketing?

Posted by: Marketing Vox on May 26, 2010
A new report by Reel SEO highlights an overlooked corner in the HTML5 v Adobe Flash standards war: video email marketers and the impact the advent of HTML5 will have on them. Unlike other advertisers…

The 3 “Duh” Factors for Optimized Email Deliverability

Posted by: Blue Sky Factory Blog on May 26, 2010
As someone committed to the world of email marketing, there are many aspects of email marketing deliverability that seem like “duh” factors to me; however, I often have to remind myself that email might just be 1/10 of my clients’ job responsibilities and they probably don’t...

Best Practice: Welcome Your New Email Subscribers

Posted by: Blue Sky Factory Blog on May 13, 2010
Sending a welcome email to your new subscribers is one of those basic elements we assume all email marketers include in their campaigns; however,  according to a 2009 study by Return Path, 60% of top-brand marketers aren’t sending this initial touch. Welcome Email Best Practices A...

Top 5 Ways to Increase and Retain Opt-Ins

Posted by: Blue Sky Factory Blog on May 13, 2010
List size, both increasing and maintaining your list, is a hot topic in the wonderful world of email marketing. Why? Well, at the end of the day, your company’s CEO is probably not as concerned with engagement (though he should be) as he is with the size of his list. To him, each...

Email Marketing Tips from Mom

Posted by: Inbox Ideas Blog on May 5, 2010
Moms are the best. They urge us to be better, scold us when we’re wrong and scoop us up when we fall. Simply put, they are our biggest fans. While motherly prodding is sometimes annoying, there’s no denying that ‘momisms’ guide us through lots of sticky...

9 marketing roles for your email words to play

Posted by: No man is an iland Blog on May 5, 2010
I love you.It’s a boy!Ich bin ein Berliner.Outlook 2007.Given the right situation, all those words are capable of provoking an emotional response the equal of any image.A picture may indeed be worth a thousand words, but not if you hire a good writer.Y…

Email Tips for Brick & Mortar Stores

Posted by: Inbox Ideas Blog on April 14, 2010
For brick and mortar businesses, email marketing may seem too time-consuming. After all, you’re busy designing window displays, training associates and counting inventory. But emails can prompt more purchases. They can remind local customers to swing by and inspire...