Email Marketing

Sometimes we think creative is better than tried-and-true. Or maybe we look at it the other way around. But which way is best? Is there a best way? This post looks at some case studies in an attempt to answer these questions. Read More »

What's important about the "Share with your network" buttons in email is what your subscribers do with their networks on your behalf. This post investigates how to engage readers enough to get them to use those buttons! Read More »

This great, informative post points out exactly what not to do when sending an email survey, and why. The bottom line question customers or users will ask is - what's in it for me? And you have to make the answer compelling! Read More »

You don't have a lot of time with email, which means there's a lot of pressure on a tiny amount of content to grab the reader's attention. This post investigates how best to do that. Read More »

March can be a rough month for engagement - no major holidays, everyone's waiting for winter to be over and may be feeling blah. Read on for tips on how to beat this issues and provide relevant content to your subscribers this month. Read More »