Ed Roach

Posts Tagged ‘branding’

Beware Of The Dog! Take A Bite Out Of The Competition.

October 31, 2008
There was a time when Marc Evon Enterprises enjoyed a comfortable living manufacturing skate blade guards. You see Marc had the patent on the product, and little in the way of competition. Everything changed when his patent ran out, and the world of skate blade guards changed forever. The first...

Posted in From the Road, In the Trenches, Integrated Strategy, Question of the Week | No Comments »

How To Win at Branding

October 17, 2008
Your brand benefits from a job well done. If you understand what your brand is, you will appreciate the fact that every effort you make in your business environment has an impact on your brand. If you are still a little puzzled over what “brand” is, simply consider it your reputation. Every...

Posted in In the Trenches, Integrated Strategy, Question of the Week, Web Analytics | No Comments »


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