Ed Roach

Archive for Integrated Strategy

Brand Budgeting For Small Business

December 5, 2008
There’s a term within the marketing industry -”other people’s money.” This segment of the business community is the stated target audience of many marketers. It simply refers to businesses who’s decision maker is not spending their own money. It is the money...

Posted in In the Trenches, Integrated Strategy | No Comments »

Small Business Marketing Fumbles AND Recovery Strategies!

November 6, 2008
Every small business has some initiatives in place to garner new business. The smart ones are constantly on the look out for new business. One of the reasons many small businesses fumble in their marketing is simply because they are watching the small picture. They approach each initiative as...

Posted in Integrated Strategy, Web Design & Development | 5 Comments »

Beware Of The Dog! Take A Bite Out Of The Competition.

October 31, 2008
There was a time when Marc Evon Enterprises enjoyed a comfortable living manufacturing skate blade guards. You see Marc had the patent on the product, and little in the way of competition. Everything changed when his patent ran out, and the world of skate blade guards changed forever. The first...

Posted in From the Road, In the Trenches, Integrated Strategy, Question of the Week | No Comments »

How To Win at Branding

October 17, 2008
Your brand benefits from a job well done. If you understand what your brand is, you will appreciate the fact that every effort you make in your business environment has an impact on your brand. If you are still a little puzzled over what “brand” is, simply consider it your reputation. Every...

Posted in In the Trenches, Integrated Strategy, Question of the Week, Web Analytics | No Comments »


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