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Posts Tagged ‘b2b’

Q&A: Patrick Keane on Associated Content’s approach to publishing and the death of engagment

March 12, 2010
For major publishers, covering real-time and local information is increasingly a struggle. As budgets and bureaus shrink, publications are competing with never ending updates from social media and young upstart news sites on increasingly stretched reso…

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At SxSW, startups hope to solve the problem of Twitter event flooding

March 12, 2010
As any event organizer knows, getting people to communicate and interact at your event can be crucial to its success. And for attendees, Twitter has become a great resource for locating and sharing real-time data. But for everyone else, Twitter updates…

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Digital Cream Report Part 2: Social Commerce & Email

March 12, 2010
Last week some of us from Econsultancy US had the pleasure of traveling to London for the Digital Cream event (the equivalent of September’s Peer Summit in New York). The day included a short talk on some hot topics from a US perspective. In Part O…

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JetBlue gives away 1,000 tickets on Twitter

March 12, 2010
Twitter seems to be one of the first places disgruntled flyers turn when they think an airline has done them wrong. But that doesn’t mean the airlines don’t love Twitter. When it came time to celebrate its 10th anniversary, U.S.-based airline JetBlue t…

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Digital Nuts: the winners of London’s newest poker event

March 12, 2010
On Wednesday night Econsultancy hosted its inaugural poker tournament, called Digital Nuts. It was a great event, if we ignore the fact that nobody at this end made it onto the final table! The game was Texas Hold ‘Em, and it turns out that the inte…

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Can Microsoft persuade users to switch to Bing?

March 12, 2010
Microsoft is launching a TV ad campaign this week to attempt to persuade web users to make the switch from Google to Bing.  After seeing the Bing ad, which attacks the ‘information overload’ of Google’s results, presumably a few Google us…

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Why behavioural targeting is not the be all and end all

March 12, 2010
With many high-profile cases of behavioural targeting going awry, too many digital advertisers are seeing behavioural targeting as the be all and end all of their campaigns. As the latest IPA Bellweather figures have shown, ad spend continues to incr…

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Is Twitter any use for retailers?

March 12, 2010
The growing popularity of Twitter has lead thousands of businesses to launch profiles, and there is no surer way for a company to be seen as ‘not getting it’ as to not be tweeting. In March the UK’s Daily Telegraph reported that 700,000 busine…

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Pink Floyd tracks: goodbye cruel (digital) world?

March 12, 2010
Interested in taking a trip back to the 1960s and 70s? You had better download individual tracks of your favorite Pink Floyd songs quickly. Thanks to a High Court ruling that gave Pink Floyd a small victory over record label EMI in a battle over millio…

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National Trust: iPhone app review

March 12, 2010
The National Trust has just released an iPhone app which pinpoints properties and places of interest near the user’s location, something which could be a good way for the Trust to attract more casual visitors to its sites.  I’ve been trying out the a…

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