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Archive for Website Usability

The Water Bobble: Filtered water. Pure and Simple.

March 13, 2010
At SxSW this year, there is branding as far as the eye can see. If it’s not a sponsored panel or a sidewalk branded by Whrrl, it’s free Zone bars or Tungle coffee-cup holders for your Starbucks coffee. But there’s one item launching here that isn’t pu…

Posted in Online Advertising, Web Design & Development, Website Usability | No Comments »

The Water Bobble: Filtered water. Pure and Simple.

March 13, 2010
At SxSW this year, there is branding as far as the eye can see. If it’s not a sponsored panel or a sidewalk branded by Whrrl, it’s free Zone bars or Tungle coffee-cup holders for your Starbucks coffee. But there’s one item launching here that isn’t pu…

Posted in Online Advertising, Web Design & Development, Website Usability | No Comments »

SxSW: Can neuroscience trump creativity in marketing?

March 13, 2010
When it comes to analyzing and predicting consumer behavior, advances in neuroscience have started to provide fascinating insight into the brain of the modern consumer. At the Big Brother in Your Brain: Neuroscience & Marketing panel at SxSW toda…

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Q&A: Patrick Keane on Associated Content’s approach to publishing and the death of engagement

March 12, 2010
For major publishers, covering real-time and local information is increasingly a struggle. As budgets and bureaus shrink, publications are competing with never ending updates from social media and young upstart news sites on increasingly stretched reso…

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At SxSW, startups hope to solve the problem of Twitter event flooding

March 12, 2010
As any event organizer knows, getting people to communicate and interact at your event can be crucial to its success. And for attendees, Twitter has become a great resource for locating and sharing real-time data. But for everyone else, Twitter updates…

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Digital Cream Report Part 2: Social Commerce & Email

March 12, 2010
Last week some of us from Econsultancy US had the pleasure of traveling to London for the Digital Cream event (the equivalent of September’s Peer Summit in New York). The day included a short talk on some hot topics from a US perspective. In Part O…

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JetBlue gives away 1,000 tickets on Twitter

March 12, 2010
Twitter seems to be one of the first places disgruntled flyers turn when they think an airline has done them wrong. But that doesn’t mean the airlines don’t love Twitter. When it came time to celebrate its 10th anniversary, U.S.-based airline JetBlue t…

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Digital Nuts: the winners of London’s newest poker event

March 12, 2010
On Wednesday night Econsultancy hosted its inaugural poker tournament, called Digital Nuts. It was a great event, if we ignore the fact that nobody at this end made it onto the final table! The game was Texas Hold ‘Em, and it turns out that the inte…

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Can Microsoft persuade users to switch to Bing?

March 12, 2010
Microsoft is launching a TV ad campaign this week to attempt to persuade web users to make the switch from Google to Bing.  After seeing the Bing ad, which attacks the ‘information overload’ of Google’s results, presumably a few Google us…

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Why behavioural targeting is not the be all and end all

March 12, 2010
With many high-profile cases of behavioural targeting going awry, too many digital advertisers are seeing behavioural targeting as the be all and end all of their campaigns. As the latest IPA Bellweather figures have shown, ad spend continues to incr…

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