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Q&A: Lovehoney co-founder Neal Slateford

March 18th, 2010 by Econsultancy's Internet Marketing Blog

Lovehoney is an online retailer of sex toys and other adult products, and one which faces some unique challenges in its approaches to marketing and selling online. I’ve been talking to Lovehoney director and co-founder Neal Slateford about the busines…

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Warehouse and MyDeco: iPhone apps round up

March 18th, 2010 by Econsultancy's Internet Marketing Blog

Both MyDeco and Warehouse both recently released iPhone apps. I’ve been trying them out… Warehouse Fashion retailer Warehouse launched an iPhone app last week, which presents a limited selection of stock, links to its blog and newsletter, videos, an…

Do Facebook apps need funding?

March 18th, 2010 by Econsultancy's Internet Marketing Blog

While browsing through my RSS reader earlier, I came across an interesting post on PaidContent: a Facebook app called Second Porch raised $1m in funding from an angel fund. I immediately scratched my head and asked myself: do most entrepreneurs behind …

SxSW: The lines between privacy and publicity may be blurring. But they still matter.

March 17th, 2010 by Econsultancy's Internet Marketing Blog

Every year around this time, the social feeds of people who know attendees of the SxSW festival are swarmed by photos, updates and digressions about activities happening in and around Austin’s convention center. This year, the output from individual …

SxSW: The lines between privacy and publicity may be blurring. But they still matter.

March 17th, 2010 by Econsultancy's Internet Marketing Blog

YouTube is uploading 24 hours of content every minute. And monetizing it.

March 17th, 2010 by Econsultancy's Internet Marketing Blog

Less than a year ago, video giant YouTube announced that people were uploading 20 hours of video to the site every second. They encouraged users to upload even more. Today, they’ve announced that a full day’s worth of content is uploaded per second. A…

YouTube is uploading 24 hours of content every minute. And monetizing it.

March 17th, 2010 by Econsultancy's Internet Marketing Blog

Less than a year ago, video giant YouTube announced that people were uploading 20 hours of video to the site every minute. They encouraged users to upload even more. Today, they’ve announced that a full day’s worth of content is uploaded per minute. A…

Have non-techies and the Twitterati ruined SXSWi?

March 17th, 2010 by Econsultancy's Internet Marketing Blog

SXSWi is one of the most popular tech and conferences in the United States. Many of the tech industry’s movers and shakers make their way to Austin, Texas for the conference every year along with entrepreneurs, journalists and interested observers. But…

Boden: site review

March 17th, 2010 by Econsultancy's Internet Marketing Blog

Clothing retailer Boden recently relaunched its website, with a new look, and some new features, such as an ‘outfit maker’, and more product videos. I’ve been taking a closer look at the new site, as well as watching some other users trying to browse…

The power of non-purchase

March 17th, 2010 by Econsultancy's Internet Marketing Blog

Attribution modelling techniques are usually carried out with an aim to distribute the value of a sale to the contributing online media in order to optimise the online marketing mix towards an appropriate target. But the value of click path analysis is…

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