Ecommerce Optimization & Marketing

Posts Tagged ‘b2b’

Flash Promotional Banner Rotator’s

July 20, 2010
You’ve seen them on just about every big ecommerce site. Many banners have gone from static to rotating. The rotation offers an unlimited resource for promoting various items without taking up a ton of space on the page — and if done correctly, they look nice too. In my last...

Posted in Online Lead Generation, Web Design & Development | No Comments »

Flash Promotional Banner Rotator’s

July 20, 2010
You’ve seen them on just about every big ecommerce site. Many banners have gone from static to rotating. The rotation offers an unlimited resource for promoting various items without taking up a ton of space on the page — and if done correctly, they look nice too. In my last...

Posted in Online Lead Generation, Web Design & Development | No Comments »

How to Design an Effective Promotional Banner

July 8, 2010
With the tools available today, just about anyone can design a graphical banner for a promotion. But designing a banner and designing a banner that gets results is quite different. In general you want to design your promotion to work with the user eyeflow. Standard reading is left to right...

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Create Facebook Fan Page That is Welcoming to New Visitors

July 7, 2010
Raise your hand if visitors to your Facebook Fan Page see your Wall comments when they arrive at your page. Now raise your hand if visitors see a well executed welcome page (and no, the Information tab does not count as a well executed welcome page). If your visitors see a well thought out...

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Last Day to Get 50% Off Ecommerce Amplifier

June 23, 2010
Just a reminder here for any store owners looking to get into the summer session. Today is the last chance you have to get 50% off your first month as a member of my exclusive online coaching program Ecommerce Amplifier. If you’re still on the fence thinking about it, now would be a...

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Improving Paid Search Quality Scores

June 17, 2010
If you are managing any form of advertising, getting the biggest bang for your buck should be at the top of your mind. Spend less, make more. When it comes to paid search advertising, there is any number of ways to get more for less. One of them is by paying attention to your quality...

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Store Owners Beware

June 5, 2010
I wanted to post a quick thought here that all store owners should consider. Change can be good — sometimes — especially if it is meant to decreased expenses (thus directly affecting the bottom line.) However, change that has not been planned out properly or change that does...

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Facebook’s New Privacy Settings: What Does this Mean for You?

May 29, 2010
The social media world has been abuzz these past few weeks over Facebook’s recent unveiling of new privacy settings on its ever-growing popular social sharing site. Facebook recently made the decision to allow different levels of privacy for its account users. From a “please...

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Get Your Mobile Feet Wet by Using QR Codes

May 19, 2010
If you’ve been entertaining dreams of taking your website mobile, but weren’t sure where to start, consider getting your feet wet with QR Codes. In the simplest terms, QR Codes are the 21st century version of the bar code. Standing for “Quick Response,”  these...

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New Google Keyword Tool Gives More Relevant Traffic Estimates

May 4, 2010
Anyone familiar with keyword research for paid search knows that estimating traffic is one element that can influence what keywords or keyword phrases to target (budget, bid price also play a factor of course as well as a host of other information.) There are any number of tools that can...

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