22 Emotional Drivers That Influence Consumer Buying Behavior

Posted by eric on August 25th, 2009 | Original Post »

In 1956 a book written by Victor Schwab described forty driver based emotions which we as people want and that cause us to act. That was over 50 years ago and would you believe after all that time, some things never change?
It comes down to this. No matter how sophisticated our technology is, no matter [...]

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