Drew Neisser

Posts Tagged ‘Social Media’

Marketing as Service Serves Alcohol Brands

December 8, 2009
Marketing as Service serves the Spirits category quite well as illustrated by three recent efforts from DonQ, The Glenlivet and Jack Daniels.

Posted in From the Road, In the Trenches, Online Advertising, Social Media | No Comments »

How to Get Started on Twitter

March 11, 2009
A number of my friends have been asking for help as they get started on Twitter. Having written a bunch of emails to them, I figured I consolidate my advice onto one page. For you veterans in Tweetland, never mind. If you are still wondering why to Twitter, read Chris Brogan’s guide for...

Posted in In the Trenches, Integrated Strategy, Knowledge Center, Social Media | 5 Comments »

Learn to LIAISE for Social Media Success

January 20, 2009
The word “liaise” is about as common in the U.S. as are reports of successful marketing efforts on Facebook and MySpace. To succeed in social media, brands would be wise to LIAISE, a word first coined by our genteel and cultivated cousins across the pond in the 1920’s. By definition,...

Posted in Social Media, Web Design & Development | No Comments »


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