Drew Neisser

Posts Tagged ‘Facebook’

Learn to LIAISE for Social Media Success

January 20, 2009
The word “liaise” is about as common in the U.S. as are reports of successful marketing efforts on Facebook and MySpace. To succeed in social media, brands would be wise to LIAISE, a word first coined by our genteel and cultivated cousins across the pond in the 1920’s. By definition,...

Chipping Away at Social Media

October 24, 2008
One of the big questions of the moment is how marketers should tackle this thing called “social media.” Many are taking a wait-and-see approach while the more daring jump in head first. One such braveheart is Terra Chips, who is launching its “Chip in for Change” campaign...

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