Drew Neisser

Posts Tagged ‘Drew Neisser’

Marketing as Service Serves Alcohol Brands

December 8, 2009
Marketing as Service serves the Spirits category quite well as illustrated by three recent efforts from DonQ, The Glenlivet and Jack Daniels.

Learn to LIAISE for Social Media Success

January 20, 2009
The word “liaise” is about as common in the U.S. as are reports of successful marketing efforts on Facebook and MySpace. To succeed in social media, brands would be wise to LIAISE, a word first coined by our genteel and cultivated cousins across the pond in the 1920’s. By definition,...

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