Drew Neisser

Archive for Social Media

Marketing as Service Serves Alcohol Brands

December 8, 2009
Marketing as Service serves the Spirits category quite well as illustrated by three recent efforts from DonQ, The Glenlivet and Jack Daniels.

Posted in From the Road, In the Trenches, Online Advertising, Social Media | No Comments »

Timely Tips on Experiential Marketing

October 6, 2009
Experiential marketing can and should flow seamlessly between offline and online. This article provides the keys to success with any experiential program.

Posted in Integrated Strategy, Knowledge Center, Social Media | No Comments »

Don’t Let Twitter’s Limitations Deter You

July 16, 2009
Sure Twitter has Limits The limits of Twitter for brands are as vast as the opportunities. Public companies have to be extremely sensitive to not violating SEC guidelines since every Tweet could sway investor opinion one way or the other. Big brands also face the challenge of finding a...

Posted in Social Media | No Comments »

5 Reasons Why Brands Should Twitter

July 7, 2009
The other night at a cocktail party a good friend asked “so Drew, give me three good reasons why brands should Twitter?” I offered five off the top of my head; deliver news, manage crises, enhance customer service, build loyalty and drive web traffic. I didn’t have time to...

Posted in Integrated Strategy, Social Media | 2 Comments »

Spirits that Twitter

July 7, 2009
In the spirit of my last two posts, here is a quick overview of the liquor brands that Twitter. For the most part, the well established brands are sitting on the sidelines while the younger upstarts figure out how to gain traction via this nascent channel.

Posted in Social Media | No Comments »

Wines that Twitter

June 26, 2009
In the spirit of my most recent post on Beers that Twitter, here’s a quick look at some more active wine brands that Twitter. What’s interesting to me is that twinos (Top 12 wine twitterers) seem to get a lot more traction than the wine brands themselves. Wines that...

Posted in Social Media | No Comments »

Beers that Twitter

June 17, 2009
Woke up this morning to discover that Corona Summerbration was now following me on Twitter. Since I don’t recall tweeting about beer or Corona or summer, I can’t figure out what I did to deserve this honor. Sure I love an icy cold one as much as the next guy, but I’m hardly in...

Posted in Social Media | 4 Comments »

Measuring Success One Event at a Time

May 8, 2009
Event Marketer ran an interesting article on the importance of using research to increase the effectiveness of experiential marketing programs. The article includes some great quotes from Renegade client, Tom Hantson, who talked about some research we conducted while activating Panasonic’s...

Posted in In the Trenches, Social Media, Web Analytics | No Comments »

How to Get Started on Twitter

March 11, 2009
A number of my friends have been asking for help as they get started on Twitter. Having written a bunch of emails to them, I figured I consolidate my advice onto one page. For you veterans in Tweetland, never mind. If you are still wondering why to Twitter, read Chris Brogan’s guide for...

Posted in In the Trenches, Integrated Strategy, Knowledge Center, Social Media | 5 Comments »

Why Twitter is Killing My Blogging

February 2, 2009
When I first started playing with Twitter a few months ago, it seemed like the biggest waste of time since the invention of Chia pets. I simply couldn’t understand why anyone would want to track the inane utterances of the geeky-inclined or could find the time to share their own...

Posted in In the Trenches, Social Media | No Comments »


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