Drew Neisser

Renegade thinking from Renegade CEO

Marketing as Service Serves Alcohol Brands

December 8th, 2009 by Drew Neisser

Marketing as Service serves the Spirits category quite well as illustrated by three recent efforts from DonQ, The Glenlivet and Jack Daniels.

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5 Ideas from B2B Marketing Leaders

November 10th, 2009 by Drew Neisser

Practically every marketer faced the challenge of making more out of less in 2009. A few applied the principles of Marketing as Service and in the process were recognized as best of class by B2B Magazine. Here is a veritable cornucopia of insights gleaned from five of these top marketers.

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Hey Bacardi: No Ad is an Island

October 19th, 2009 by Drew Neisser

Bacardi’s spirited new TV spot leaves you wanting more, a lot more than they offer via a watered down social media effort.

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Timely Tips on Experiential Marketing

October 6th, 2009 by Drew Neisser

Experiential marketing can and should flow seamlessly between offline and online. This article provides the keys to success with any experiential program.

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Don’t Let Twitter’s Limitations Deter You

July 16th, 2009 by Drew Neisser

Sure Twitter has Limits The limits of Twitter for brands are as vast as the opportunities. Public companies have to be extremely sensitive to not violating SEC guidelines since every Tweet could sway investor opinion one way or the other. Big brands also face the challenge of finding a...

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5 Reasons Why Brands Should Twitter

July 7th, 2009 by Drew Neisser

The other night at a cocktail party a good friend asked “so Drew, give me three good reasons why brands should Twitter?” I offered five off the top of my head; deliver news, manage crises, enhance customer service, build loyalty and drive web traffic. I didn’t have time to...

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Spirits that Twitter

July 7th, 2009 by Drew Neisser

In the spirit of my last two posts, here is a quick overview of the liquor brands that Twitter. For the most part, the well established brands are sitting on the sidelines while the younger upstarts figure out how to gain traction via this nascent channel.

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Wines that Twitter

June 26th, 2009 by Drew Neisser

In the spirit of my most recent post on Beers that Twitter, here’s a quick look at some more active wine brands that Twitter. What’s interesting to me is that twinos (Top 12 wine twitterers) seem to get a lot more traction than the wine brands themselves. Wines that...

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Beers that Twitter

June 17th, 2009 by Drew Neisser

Woke up this morning to discover that Corona Summerbration was now following me on Twitter. Since I don’t recall tweeting about beer or Corona or summer, I can’t figure out what I did to deserve this honor. Sure I love an icy cold one as much as the next guy, but I’m hardly in...

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The Recession is Over

May 28th, 2009 by Drew Neisser

Late last year I grew a beard, part out of curiosity and part out of solidarity with the down and out. Someone called it a “recession beard” and that suited me fine. Today I shaved that beard. After three days of beautiful weather, I felt I was depriving myself of sunshine, both...

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