Donna Fontenot

Archive for Search Marketing

When A Good Idea Goes Wrong – SEO Oopsies

November 4, 2008
If you search the Internet, you can find at least a few dozen lists that outline the common mistakes a newbie SEO might make. Just to make sure I don’t leave out the obligatory list, I’ll present it below. After that, however, I’ll detail what really happens when a beginner...

Posted in Search Marketing | 2 Comments »

Blueprint Of A Successful SEO Campaign

October 28, 2008
The surest way to successfully construct a building is to follow a blueprint. A blueprint contains detailed plans and designs that enables skilled personnel to build the structure just from the blueprint. In the same way, a detailed set of plans is the surest way to build a successful search...

Posted in Search Marketing | 24 Comments »

SEO – Vital Inclusion To The Overall Marketing Mix

October 14, 2008
Companies are beginning to embrace SEO as a legitimate means of marketing, but they often throw a paltry amount of marketing dollars towards it, or they allocate most or all of the search budget to PPC only. That is a mistake, even for companies that don’t sell products or services online....

Posted in Integrated Strategy, Search Marketing | 4 Comments »


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