Earlier, we introduced the financial metaphors for balance sheet and income statement when looking at B2B marketing analysis. Following on the same financial metaphor, a “cash flow” statement can show valuable insights into the sources and uses of…
Cash Flow Statement as a Metaphor: Sources and Uses of Leads
Posted by Steven Woods on February 18th, 2010 | Original Post »
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Tags: b2b marketing, demand generation, digital body language, lead nurturing, lead scoring, marketing automation, nuture marketing, sales and leads, sales and marketing alignment, Social Media
Categories: Integrated Strategy, Online Lead Generation, Social Media
Posted by Steven Woods on February 18th, 2010 | Rated: 
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