Analyzing marketing actions at the top of the funnel has some interesting nuances. This is a direct result of the fact that having a contact’s name within your marketing database does not in any way imply interest. You may have a name in your databas…
Top-of-Funnel Analysis – Net New Names, Inactive Leads, and Reactivated Interest
Posted by Steven Woods on October 29th, 2009 | Original Post »
| Tags: b2b marketing, demand generation, digital body language, lead nurturing, lead scoring, marketing automation, nuture marketing, sales and leads, sales and marketing alignment, Social Media
Categories: Integrated Strategy, Online Lead Generation, Social Media | Posted by Steven Woods on October 29th, 2009 | Rated: 
(1 Ratings)
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