ClickZ News Blog

Posts Tagged ‘digital marketing’

So Long ClickZ News Blog

February 2, 2010
A quick note, readers, to let you know that this blog will soon be shuttered and its content merged with ClickZ’s regular news and features coverage. The news and commentary you’re used to seeing here will soon begin to appear over in ClickZ’s

Posted in Integrated Strategy, Search Marketing | No Comments »

Coke Clobbering Pepsi on Facebook, But Not on Twitter

February 2, 2010
One has to credit Pepsi’s commitment to charitable programs in its “Refresh Project,” which will ultimately donate $20 million to local community projects. For more than a month, the soft drinks maker has...

Posted in Integrated Strategy, Search Marketing | No Comments »

Twitter Expands Media Partnership Staff

February 2, 2010
Following ads it posted last month seeking monetization staff, Twitter has hired a new media partnership exec in the shape of Robin Sloan. In a blog post, Sloan confirmed his appointment,...

Posted in Integrated Strategy, Search Marketing | No Comments »

iPad Video Brouhaha: Apple Caught Wearing a Toupee?

January 29, 2010
Sites are buzzing today about what appears to be a misleading product video Apple has produced to sell its iPad. An eight-minute clip on YouTube depicts NYTimes.com on the device at about the 2:04 mark. The clip shows...

Posted in Integrated Strategy, Search Marketing | No Comments »

Next GOP Money Bomb? There’s an Ad for That.

January 28, 2010
Scott Brown made headlines with his one-day “Money Bomb” fundraiser that became a week-long...

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Mediasmith VP Weighs in on comScore/Quantcast

January 26, 2010
The hubbub over comScore’s payment requirement for its direct-measurement service, and its subsequent squabble with Quancast brought to the fore issues that have long been on the minds of site publishers and measurement firms. For background, check out my

Posted in Integrated Strategy, Search Marketing | No Comments »

Those Absurdly Irrelevent Gmail Ads? They May Get Better

January 21, 2010
Gmail users love to kvetch about how bad ads on the service are. Ostensibly targeted to the content of an e-mail message, these placements are typically off the mark in terms of matching a person’s interests, her purchase intent, or even the context of a message she is reading....

Posted in Integrated Strategy, Search Marketing | No Comments »

Those Absurdly Irrelevent Gmail Ads? They May Get Better

January 21, 2010
Gmail users love to kvetch about how bad ads on the service are. Ostensibly targeted to the content of an e-mail message, these placements are typically off the mark in terms of matching a person’s interests, her purchase intent, or even the context of a message she is reading....

Posted in Integrated Strategy, Search Marketing | No Comments »

Will iPhone Give Bing a Lift? (Morning Reading)

January 21, 2010
A few stories ClickZ’s editors are reading: Apple, Microsoft Discuss Giving Bing Top iPhone Billing BusinessWeek Microsoft...

Posted in Integrated Strategy, Search Marketing | No Comments »

Ask’s Dictionary.com Gets Cheered Up

January 19, 2010
Ask.com-owned Dictionary.com and Thesaurus.com are extra clean today. Users checking out either of those sites today will notice unique branding from detergent brand Cheer. The entire homepages of both sites are blue and sparkly, just like the “sparkling bright” washing...

Posted in Integrated Strategy, Search Marketing | No Comments »


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