Surveys often are considered a post-sales tool, to measure a customer’s satisfaction and propensity to make a repeat purchase. As such, surveys are usually relegated to a supporting role in the marketer’s toolkit.
Using survey tools to impact the lead-nurturing process
Posted by BtoB Online on October 26th, 2009 | Original Post »
| Tags: btob magazine, direct marketing
Categories: Integrated Strategy | Posted by btobonline on October 26th, 2009 | Rated: 
(1 Ratings)
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I agree, using different marketing tools to garner feedback and information on prospects can promote positive results. However, couldn’t close knit marketing automation and surveys scare away early-stage leads?