Direct marketing is supposed to be all about reaching out and touching customers and prospects in a dynamic way, as well as managing one-on-one relationships with target individuals through to conversion or actual deals.
Customer-centricity: Do marketers really get it?
Posted by BtoB Online on October 26th, 2009 | Original Post »
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Tags: btob magazine, direct marketing
Categories: Integrated Strategy
Posted by btobonline on October 26th, 2009 | Rated: 
(1 Ratings)
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