Posted by Bryan Eisenberg on October 23rd, 2009 | Original Post »
In my last column I covered the first three of seven online marketing challenges. Marketers often find they need to:
Reach more people.
Reach better people.
Have more resources.
Improve testing and usability.
Redesign.
Obtain better metrics.
Improve conversion rates.
Let’s consider the latter four challenges:
4. “We need better testing and usability.”
Evaluate how easy it is to buy from you.
Determine if your visitors [...]
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Tags: Always Be Testing, best selling author, Bryan Eisenberg, Call to Action, demand generation, grokdotcom, Persuasion Architecture, professional speaker, the grok, Waiting for Your Cat to Bark
Categories: Integrated Strategy, Online Lead Generation, Web Analytics
Posted by Bryan Eisenberg on October 23rd, 2009 | Rated: 
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Bryan Eisenberg is the co-author of the Wall Street Journal, Business...
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