November 19, 2009
It’s not that online video is anything new – we’ve all seen what kind of impact a viral video can have on a brand, for better or worse. But the online video platform has been criticized among B2B marketers because it’s often difficult to use it as a lead...
Posted in Online Lead Generation Recap | Tags: brand journalism, Integrated Strategy, online lead gen, visible gains, web tv, web video, webinknow, | 2 Comments »
November 17, 2009
Video has been available on the Web for years, but have you thought about using it as a way to reach out to potential customers and generate more leads? In spite of peoples’ complaints that it doesn’t serve a purpose within lead generation there are ways to include links,...
Posted in Online Lead Generation | Tags: b2b, best practices, blogging, brand strategy, buzz, online brand reputation, pr, viral marketing, viral videos, web tv, word of mouth, YouTube, | 1 Comment »
November 17, 2009
What makes a great viral video? This is a problem I’ve been coming up against recently, especially as there’s always the simple risk that when trying to do anything viral: it will either work or it won’t.
This is something I’m going to try an…
Posted in Social Media | Tags: brand video, Social Media, video, viral video, web tv, | 2 Comments »
November 17, 2009
There are a host of companies out there that are trying to bridge online video and TV. Companies such as Mixpo, TurnHere, Jivox and Google TVAds all contemplate a two way street where video ads move freely between TV and online. Netflix is now streaming movies through gaming consoles...
Posted in Online Advertising | Tags: google, google ads, Online Advertising, video ads, web tv, YouTube, | No Comments »
