Trends and challenges in Web Analytics in 2010

March 10, 2010
It was good to attend Econsultancy’s Digital Cream event last week. It was my first due to diary clashes, although it’s now in its fourth year. I moderated a roundtable on web analytics, which is one of my main digital passions, so it was good to se…

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Be Your Own PR Firm

March 10, 2010
The following is written by Phil Simon: In this guest post, I’m going to impart a few of the lessons I’ve learned over the past year. Whether you’re promoting a book, ebook, or white paper, perhaps you can benefit from the advice dispensed in this post. Quick and Hopefully...

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Don’t Abandon Traditional Marketing Methods: Integrate and Interact

March 10, 2010
The popularity of social media in marketing and PR continues to grow at a rapid pace, with more businesses taking this form of communication seriously every day. From restaurants to fashion, technology to travel, you can find information, special deals and customer care from your...

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Message Delivery vs. Message Discovery

March 9, 2010
A summary by alexis james | See all summaries by alexis james

This post contains several suggestions for getting your content message in front of your intended users, including engaging with influencers and distributing headlines and teasers which capture attention and lead people to DISCOVER your message. Read More »

The most obvious change in marketing that we are seeing lately comes down to how our messages reach their intended recipients. This is driven, of course, by changes in the behavior of our audience of potential buyers. The information “filters” we …

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Facebook Will Allow Users to Share Location

March 9, 2010
A summary by Alyse Speyer | See all summaries by Alyse Speyer

In lieu of the recent location sharing applications and sites that have been cropping up in the past few months, Facebook has decided to jump on the bandwagon. Next month, Facebook will be offering to users the option to share their locations with... Read More »

The social networking site plans to roll out features next month that will give its 400 million users the option of sharing their location with friends as part of their news feeds.

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Think, Really Think, About Your B2B Customer Relationships

March 9, 2010
I just read a truly inspiring blog post and the relevance to readers of this site is immense. Sometimes while surfing the web, you follow a circuitous path to a post, and you know it must be karma. You follow a friend’s favorited post, and find another post with a list, and you...

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Roadmap: Make Your Corporate Websites Relevant by Integrating Facebook, Google, MySpace, LinkedIn, or Twitter

March 9, 2010
A summary by alexis james | See all summaries by alexis james

While many of us, on a personal level, are more than familiar with the integration of social media, there can be a disconnect with corporate sites. This post investigates various methods by which corporate sites can become relevant again. Read More »

Finally, your corporate website can be relevant again Over the past few weeks, I’ve been conducting research to measure how different social networks allow for integration with corporate websites and their assets. Over 3 years ago, I wrote a piece on how corporate websites are...

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Report: Location Sharing Is Coming to Facebook

March 9, 2010
Soon, you will be able to share your location with your Facebook friends. According to the New York Times’ Nick Bilton, Facebook plans to reveal this new feature during its f8 developer conference at the end of April. As Bilton notes, Facebook updated its privacy policy last...

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Stickybits: Portal to Another Dimension or Graffiti for Nerds?

March 9, 2010
Seth Goldstein comes up with a lot of ideas. Some of them work and some of them don’t. He was one of the original backers of Del.icio.us (bought by Yahoo), Etherpad (bought by Google) and Bit.ly (huge via Twitter). He was also President of the short-lived Attention Trust and...

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Why Word of Mouth Doesn’t Happen

March 9, 2010
A summary by alexis james | See all summaries by alexis james

This post underscores that people talk about you (or not talk about you) because of how it makes them feel, not how it makes you feel. So in some instances, word of mouth marketing and viral campaigns just won't happen. Here's how to know if you... Read More »

Why Word of Mouth Doesn’t Happen This content from: Duct Tape Marketing Why Word of Mouth Doesn’t HappenThis content from: Duct Tape Marketing This post is a special Make a Referral Week guest post featuring education on the subject of referrals and word of mouth marketing and...

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