March 3, 2010
A summary by
alexis james |
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This post points out something we in the social media space sometimes forget - in the off-line world, people don't necessarily care who you are within the social media world. So how are you monitoring your reputation in both realities? Read More »
Last week I wrote about how I was rethinking the whole influencer thing and I wanted to explain what I meant. Actually what I meant can be explained in the title of this post, but I’ll expound just a bit more.
Because of the nature of today’s media and how it is packaged and...
Posted in Best of Online Marketing, Social Media | Tags: best practices, direct marketing, Personal Branding, repuatation, Social Media, word of mouth, | No Comments »
January 18, 2010
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alexis james |
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There's a lot of talk about creating a personal brand, but is all the hype really necessary? This post contends that the branding-applied-to-humans genre cheapens the outward expression of the human experience. Instead, what about focusing on making... Read More »
If you read a lot of the guidance around establishing an online presence, much of it revolves around this notion of building a personal brand. I’ve never embraced this principle because I feel it trivializes the human experience. Plus, I think the whole philosophy creates a lot of...
Posted in Integrated Strategy | Tags: branding, business communication, buzz, comment marketing, Personal Branding, pr, social media analysis, social media strategy, word of mouth, | No Comments »
January 6, 2010
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alexis james |
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Are you keeping on top of what's going on in your industry? And if you are, do you have a method for building your name, brand and reputation by engaging with other sites and bloggers in your space? This post points to a few ideas for utilizing blog... Read More »
When you leave blog comments, do you have a goal in mind?
Believe it or not, blog comments are an excellent way to build relationships with key people in your field (find them on AllTop and Technorati), create positive touchpoints for your personal brand, and demonstrate your ability...
Posted in Integrated Strategy | Tags: entrepreneurship, me 2.0, online presence, Personal Branding, reputation management, seo, | 1 Comment »
January 1, 2010
I wondered about this question when I read Penelope Trunk’s comment on Nicole Crimaldi’s blog, Ms. Career Girl.
I’m 42 years old. I have had a very successful career, and I can be judged on my track record. So I don’t need a personal brand.
So, newsflash, you never hear me...
Posted in Social Media | Tags: entrepreneurship, me 2.0, online presence, Personal Branding, reputation management, seo, | No Comments »
December 23, 2009
Your name is the single most important factor in your enterprise, whether you introduce and represent your company by speaking your name loudly and clearly while offering a hearty handshake – or write an equally hearty introductory post on a discussion thread.
Here’s a slightly...
Posted in Online Advertising | Tags: entrepreneurship, me 2.0, online presence, Personal Branding, reputation management, seo, | No Comments »
December 21, 2009
A summary by
alexis james |
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Better personal branding comes with honing any one of a number of skills: better writing, increased analytical skills, interpersonal skills, and so forth. But one that trumps all of these is remaining relevant ~ your personal brand has to speak to... Read More »
There are a lot of skills that you should be acquiring and honing right now, such as better writing skills, interpersonal skills and analytical skills. Although each of these skills is generally important for almost everyone, regardless of age and position, there is something more...
Posted in Integrated Strategy | Tags: entrepreneurship, me 2.0, online presence, Personal Branding, reputation management, seo, | No Comments »
December 10, 2009
In our social media world, we talk a lot about how well a brand listens. Do its advertising dollars go to campaigns that are in line with the target demographic and what they want? Does the company even know what the target demographic is? If so, how are they figuring out where to...
Posted in Online Advertising Recap | Tags: ad campaign, branding, htc, Microsoft, Personal Branding, yahoo, | No Comments »
December 9, 2009
Big brands have departments and employees that deal with feedback and (ideally) engage with customers. But what if the brand is just you? How do you develop the best ability to listen – what what users, customers, readers, etc. are saying about you? Here are a few ideas.
Posted in Online Advertising | Tags: entrepreneurship, me 2.0, online presence, Personal Branding, reputation management, seo, | No Comments »
December 3, 2009
Personal branding is not shameless, endless self-promotion. It’s not direct messaging me with your faux request to “take this IQ test and see if you’re smarter than me.” It’s not directing me to your website with every post. It’s not seeing yourself as the epicenter of...
Posted in Social Media | Tags: entrepreneurship, me 2.0, online presence, Personal Branding, reputation management, seo, | No Comments »
November 24, 2009
I saw the post about meformers vs. informers on Steve Rubel’s Lifestream and thought it was an incredibly poignant way to illustrate the majority of people who are contributing to Twitter. I know I’m guilty of quite a lot of “meforming” – that is,...
Posted in Social Media Recap | Tags: hubspot, Personal Branding, re-tweet, Social Media, twitter, | 2 Comments »
