July 28, 2010
I’ve been doing an unscientific study: Watching a random sampling of folks who retweet my blog posts, and then tracking the number of folks who respond to their retweets.
As it turns out, on average you’ll get more visitors when someone with a moderate following...
Posted in Social Media | Tags: blogging, conversation marketing, copywriting, Email Marketing, internet marketing strategy, seo, Web Analytics, web design, | 1 Comment »
July 15, 2010
A summary by
Hope Hopkins |
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This handy PDF download is worth printing out and having nearby as it provides numerous tips for On-page SEO. The dichotomy between what the world sees, e.g. you, me and your consumer versus what Google sees (bubbled up in yellow boxes with... Read More »
A Fat Free Guide member asked for an on-page SEO cheatsheet. I put it together and uploaded it early today, so that subscribers could download it. But I’m feeling generous, since it’s Friday and no air conditioners have flooded us out in 2 whole days, so here it is.
If...
Posted in Best of Online Marketing, Search Marketing | Tags: conversation marketing, copywriting, internet marketing strategy, seo, Web Analytics, web design, | No Comments »
June 3, 2010
A summary by
Hope Hopkins |
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Leveraging multiple channels and optimizing your brand online on networks like Squidoo and Facebook lessens the chances for your brand to suffer a dark mark. These eleven tips will help you minimize your vulnerability and maximize your visibilty. Read More »
Reputation management is like farting in an elevator: The more time you spend on an elevator, the more likely you are to make your neighbors’ eyes water. And the more time your brand is online, the more likely it is that you’ll find yourself in a reputation management...
Posted in Best of Online Marketing, Integrated Strategy | Tags: blogging, conversation marketing, copywriting, Email Marketing, internet marketing strategy, seo, Web Analytics, web design, | 5 Comments »
April 28, 2010
A summary by
Alyse Speyer |
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If your email campaigns are on the back burner or simply aren't preforming, perhaps it's time to go back to the basics and revamp your campaign strategy. Here are eight easy steps to revive or jump-start your email marketing. Read More »
I’ve been on an SEO tear of late. I admit, it’s one of my favorite topics. But that doesn’t mean you should ignore stuff like e-mail marketing.
E-mail continues to get a bad name. It also continues to produce amazing results for companies that use it right.
So,...
Posted in Best of Online Marketing, Email Marketing | Tags: blogging, conversation marketing, copywriting, Email Marketing, internet marketing strategy, seo, | No Comments »
April 9, 2010
I’m on a panel tomorrow night at SMC Seattle. I’ll be talking super-specifics about using social media as a business. So, I’ve been doing a ton of thinking on how social media really works for small-medium businesses. I’ve tried to boil down the steps...
Posted in That's what she said | Tags: blogging, conversation marketing, copywriting, Email Marketing, internet marketing strategy, seo, Web Analytics, web design, | No Comments »
March 22, 2010
This is one of those I’ve-always-known-but-here-it-is-on-paper kind of things: If you do a great job with SEO, and search engines can more effectively deep-crawl your web site, you may see a drastic drop in pageviews.
The story: An SEO vampire sucked away our pageviews!
A...
Posted in Uncategorized | Tags: blogging, conversation marketing, copywriting, Email Marketing, internet marketing strategy, seo, Web Analytics, web design, | No Comments »
March 16, 2010
Most SEO articles and blog posts I come across talk about how to achieve top rankings in Google for targeted keywords and what it takes to get there. While ranking is of course the crucial first step, what’s missing from the sea of information out there is the answer to the...
Posted in Best of Online Marketing, Search Marketing | Tags: affiliate marketing, blog networks, blogging, business motivation, ecommerce, guerilla marketing, internet marketing strategy, link building, making money online, seo, | No Comments »
March 15, 2010
The biggest mistake I see SEO’s make: They focus on keywords first and foremost, ignoring opportunities that exist right in their own analytics data.
This is my presentation from SMX West 2010, where I talk about analytics strategies for SEO. It’ll help you get out of...
Posted in Web Analytics | Tags: blogging, conversation marketing, copywriting, Email Marketing, internet marketing strategy, seo, Web Analytics, web design, | No Comments »
March 11, 2010
The biggest mistake I see SEO’s make: They focus on keywords first and foremost, ignoring opportunities that exist right in their own analytics data.
This is my presentation from SMX West 2010, where I talk about analytics strategies for SEO. It’ll help you get out of...
Posted in Search Marketing | Tags: blogging, conversation marketing, copywriting, Email Marketing, internet marketing strategy, seo, Web Analytics, web design, | No Comments »
February 26, 2010
A summary by
alexis james |
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The author of this post asks the question - are you going to sell the way YOU want to sell, or the way I want to buy? The post takes something that should be obvious, but isn’t, and tells marketers what they can do about it!
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Linda Lybert knows sales. I mean she really knows sales, the way a history professor knows history.
She wrote a brilliant, brief white paper about sales, titled “Are you going to sell to me the way you want to sell or the way I want to buy?”, and she was kind enough to...
Posted in Best of Online Marketing, Integrated Strategy | Tags: best practice, blogging, conversation marketing, copywriting, ecommerce, Email Marketing, Integrated Strategy, internet marketing strategy, | No Comments »
