November 30, 2009
I particularly liked the HubSpot post this week about a Fortune 500 CEO who gives strongly-worded, yet polite, email tips on his auto responder:
The CEO Explains the Need for His Email Reply
“Please understand that I get dozens of these types of messages a week. I simply do not...
Posted in Email Marketing Recap | Tags: best practices, Email Marketing, hubspot, media post, | 1 Comment »
November 24, 2009
I saw the post about meformers vs. informers on Steve Rubel’s Lifestream and thought it was an incredibly poignant way to illustrate the majority of people who are contributing to Twitter. I know I’m guilty of quite a lot of “meforming” – that is,...
Posted in Social Media Recap | Tags: hubspot, Personal Branding, re-tweet, Social Media, twitter, | 2 Comments »
November 9, 2009
Whose job is it anyway?
A post on Hubspot posed a great question this week:
In marketing, we call it “generating leads.” In sales, it’s usually called “prospecting.” Whose job is it anyways?
The truth is, sales and marketing are inner-connected, and...
Posted in Online Lead Generation Recap | Tags: hubspot, lead generation, marketing campaigns, online lead gen, online marketing, online sales, | 2 Comments »
October 6, 2009
Some of us were able to attend MarketingSherpa’s 6th annual B2B summit a few weeks ago in San Francisco, CA. For those of you who missed it, MarketingSherpa and Hubspot are offering up a free Live-Streaming of the Boston Summit Tuesday, October 6 between 9:00am and 12:30pm.
Posted in Online Lead Generation Recap | Tags: B2B marketing, b2b marketing summit, hubspot, marketing sherpa, sucessful lead generation program, | No Comments »
