April 19, 2010
A summary by
Alyse Speyer |
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It's time to take a closer look at your email statistics and customer relationship management. Sometimes low open rates and subscriber metrics are signs of positive and healthy email marketing programs. How? Read on to find out. Read More »
A previous post looked at four tactics that seem illogical on the surface but make more sense when examined more closely.Now let’s try three more concepts that might raise eyebrows: poor open rates are a good thing, good responses don’t indicate succes…
Posted in Best of Online Marketing, Email Marketing | Tags: deliverability, Email Marketing, landing pages, newsletters, open rate, small business, | No Comments »
April 9, 2010
I’m on a panel tomorrow night at SMC Seattle. I’ll be talking super-specifics about using social media as a business. So, I’ve been doing a ton of thinking on how social media really works for small-medium businesses. I’ve tried to boil down the steps...
Posted in That's what she said | Tags: blogging, conversation marketing, copywriting, Email Marketing, internet marketing strategy, seo, Web Analytics, web design, | No Comments »
April 9, 2010
As companies that realize the value of online marketing understand the need to publish engaging content, one of the most common considerations is a company blog. Blog software is fundamentally one of the easiest content management software systems to install and use. Of course the...
Posted in That's what she said | Tags: b2b, blogging, contextual advertising, copywriting, digital technology, Email Marketing, interactive marketing, ppc, public relations, seo, viral marketing, Web Analytics, | No Comments »
April 9, 2010
Since late 2009 when Google introduced real time search, the concept has gained a lot of attention.
Today, real time search is at the top of the priority lists for all the major search engines – Google, Bing and Yahoo!.
As part of the new technology, Google is combining live...
Posted in That's what she said | Tags: b2b, blogging, contextual advertising, copywriting, digital technology, Email Marketing, interactive marketing, ppc, public relations, seo, viral marketing, Web Analytics, | No Comments »
April 7, 2010
A summary by
alexis james |
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When was the last time you checked the 'Contact Us' form on your website? If you can't remember then it's long overdue. A broken form sends a clear message-'we don't really care about you', not exactly a good conversation starter right? Read More »
As a reporter, I will contact a company through any means necessary. I greatly prefer a phone number or an email address for a specific person — but sometimes I’m stuck filling out a website contact form.
I’ve filled out more contact forms than I’d like to admit. I really...
Posted in Online Lead Generation | Tags: B To B Ecommerce, business-to-business, consumer marketing, ecommerce, Email Marketing, Eretail, lead generation, Marketing Law, Mobile, Online Advertising, Research And Measurement, Sales Lead Generation, Search Marketing, viral marketing, | No Comments »
April 6, 2010
A summary by
alexis james |
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In the third and final installment of Hubspot's research trilogy, "The State of Inbound Lead Generation", Twitter is revealed as the third and final key behavior impacting leads. B2C marketers in particular take note-Twitter users are generating 2x... Read More »
This is the third of three articles that share findings from The State of Inbound Lead Generation, a new HubSpot report based on statistical analysis of 1,400 customers’ inbound marketing activities. The study identifies lead generation best practices based on results from...
Posted in Social Media | Tags: best practices, customer experience, Email Marketing, inbound marketing, landing pages, lead generation, Online Advertising, ppc, sem, seo, web design, | 2 Comments »
March 29, 2010
A summary by
alexis james |
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Feeling overwhelmed by new information and changes in the email marketing field? This post argues that you don't necessarily have to keep up with each individual bit of news as long as you understand the rationale behind the industry. Read More »
Five minutes on Mashable or TechCrunch and you’re ready to retreat to the woods with a year’s supply of tinned food and a shotgun.There’s only so much change you can take.For email marketers, one area of important change is at the recipient end of the …
Posted in Best of Online Marketing, Email Marketing | Tags: best practice, deliverability, Email Marketing, Integrated Strategy, landing pages, newsletters, small business, | No Comments »
March 29, 2010
Have you ever received an email like this? When the post below arrived in my inbox, I didn’t recognize the sender’s name but I still scanned the message in my preview screen. Here’s what it said: Hey. This guy has another list that includes contact info. Thought it...
Posted in Best of Online Marketing, Email Marketing | Tags: Email Marketing, email strategy, scam, segmentation, spam, | No Comments »
March 29, 2010
A summary by
alexis james |
See all summaries by alexis james
How are your peers measuring the value of social media marketing? And are they looking at the right metrics? This post goes VERY in-depth into looking at true social media ROI and how to really prove its worth. Read More »
How are your peers measuring the value of social media marketing? And are they looking at the right metrics?
Posted in Best of Online Marketing, Social Media | Tags: affiliate marketing, B2B marketing, conversion, Email Marketing, marketing research, Online Lead Generation, roi marketing, | No Comments »
March 25, 2010
Why create a series of six related email messages when one will do? To increase your response and ROI, that’s why!
This is just one topic we cover in the MarketingSherpa Email Essentials 2010 Workshop Training, taking place in 10 locations around the United States; the next one is...
Posted in Best of Online Marketing, Email Marketing | Tags: B To B Ecommerce, business-to-business, consumer marketing, ecommerce, Email Marketing, Eretail, lead generation, Marketing Law, Mobile, Online Advertising, Research And Measurement, Sales Lead Generation, Search Marketing, viral marketing, | No Comments »
