July 28, 2010
I’ve been doing an unscientific study: Watching a random sampling of folks who retweet my blog posts, and then tracking the number of folks who respond to their retweets.
As it turns out, on average you’ll get more visitors when someone with a moderate following...
Posted in Social Media | Tags: blogging, conversation marketing, copywriting, Email Marketing, internet marketing strategy, seo, Web Analytics, web design, | 1 Comment »
July 1, 2010
For many businesses who have worked hard to optimize their website, create compelling content and set up landing pages to convert visitors, generating leads is the ultimate reward. While generating leads is a great accomplishment marketers need to think about the steps that follow...
Posted in Best of Online Marketing, Website Usability | Tags: best practices, customer experience, Email Marketing, inbound marketing, landing pages, lead generation, Online Advertising, ppc, sem, seo, web design, | 1 Comment »
July 1, 2010
With all of the online buzz today about social media, blogging may seems like an old idea to some businesses. However, for many, it is still a new frontier. I previously took a deep look at leveraging Twitter for lead generation as the first in our series of social media lead...
Posted in Best of Online Marketing, Online Lead Generation | Tags: best practices, customer experience, Email Marketing, inbound marketing, landing pages, lead generation, Online Advertising, ppc, sem, seo, web design, | 10 Comments »
July 1, 2010
LinkedIn is a social networking site that has rapidly gained popularity among professionals looking to connect with contacts, colleagues, and potential employers. Recently passing 70 million members, LinkedIn has become one of the most popular social media tools along with Facebook...
Posted in Best of Online Marketing, Social Media | Tags: customer experience, Email Marketing, inbound marketing, landing pages, lead generation, Online Advertising, ppc, sem, seo, web design, | 4 Comments »
June 17, 2010
Images as an asset for organic search results and search engine optimization are often overlooked. Images can drive traffic through image search as well as inclusion in universal search results.
There are actually several dimensions to image optimization that involves better...
Posted in Best of Online Marketing, Search Marketing | Tags: b2b, blogging, contextual advertising, copywriting, digital technology, Email Marketing, interactive marketing, ppc, public relations, seo, viral marketing, Web Analytics, | No Comments »
June 16, 2010
Cooking and blogging — they have more in common than you might think. When you make dinner, you take a variety of ingredients and mix them together to create a balanced meal. You should look at blogging in the same way. Create a mix of posts using text, video and more. Here...
Posted in Social Media | Tags: best practices, customer experience, Email Marketing, inbound marketing, landing pages, lead generation, Online Advertising, ppc, sem, seo, web design, | No Comments »
June 3, 2010
A summary by
Hope Hopkins |
See all summaries by Hope Hopkins
Leveraging multiple channels and optimizing your brand online on networks like Squidoo and Facebook lessens the chances for your brand to suffer a dark mark. These eleven tips will help you minimize your vulnerability and maximize your visibilty. Read More »
Reputation management is like farting in an elevator: The more time you spend on an elevator, the more likely you are to make your neighbors’ eyes water. And the more time your brand is online, the more likely it is that you’ll find yourself in a reputation management...
Posted in Best of Online Marketing, Integrated Strategy | Tags: blogging, conversation marketing, copywriting, Email Marketing, internet marketing strategy, seo, Web Analytics, web design, | 5 Comments »
June 3, 2010
This post is part 2 on Social Media Marketing Best Practices from IMS Minneapolis. The first post featured Brad Smith from Best Buy who offered insights into their social media principles, guidelines and learnings.
This post includes liveblog notes from the presentation given by...
Posted in Best of Online Marketing, Social Media | Tags: b2b, blogging, contextual advertising, copywriting, digital technology, Email Marketing, interactive marketing, ppc, public relations, seo, viral marketing, Web Analytics, | No Comments »
May 26, 2010
I was inspired to write this post by a recent tweet I saw in reference to the iPad launch email stating that it was the “best email marketing ever,” when the email was in fact pretty mediocre.
Then when I looked at some of the other Apple emails I h…
Posted in Best of Online Marketing, Email Marketing | Tags: apple, best practices, email, Email Marketing, ipad, | No Comments »
May 18, 2010
A summary by
alexis james |
See all summaries by alexis james
Google is where the searchers are. But this post makes the case that you shouldn't put all your eggs in their basket. Companies that hyper focus on Google or any singular online channel are not only putting themselves at risk, they’re also putting... Read More »
88 billion (OK, 87.8, we rounded up). That’s the number of search queries Google web properties are responsible for each month according to comScore.
Core to many search marketing strategies is to “Fish where the fish are” and make no mistake, the fish are decidedly hanging out...
Posted in Best of Online Marketing, Search Marketing | Tags: b2b, blogging, contextual advertising, copywriting, digital technology, Email Marketing, interactive marketing, ppc, public relations, seo, viral marketing, Web Analytics, | No Comments »
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