March 11, 2010
While Twitter remains generally blocked in China, that hasn’t stopped tech-savvy Chinese from putting the microblog platform to creative uses.
This week, influential blogger Lian Yue started publishing a novel on Twitter, believed to be the first time a Chinese-language novel is...
Posted in Big Business Publications, News and Trends | Tags: china, microblogging, News and Trends, Social Media, twitter, twitter novel, | No Comments »
March 11, 2010
If you are like most small businesses, the success of your company is dependent on attracting local customers, whether they are in your region, state, county or even town. While it’s great to see that your website is pulling in visitors from around the country and maybe even...
Posted in Search Marketing | Tags: best practices, customer experience, Email Marketing, inbound marketing, landing pages, lead generation, Online Advertising, ppc, sem, seo, web design, | No Comments »
March 11, 2010
A summary by
alexis james |
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Sooner or later, you will face a product crisis, it's inevitable. How will you and your company deal with it? It's imperative that you determine a strategy before the problem arises, and this post explains how. Read More »
You can depend on facing a major product crisis. The only question is when. Analyze how your business is operationally configured to identify emerging crises and gather resources to respond to them meaningfully and quickly.
Posted in Website & Content Strategy | Tags: adage, best practice, CMO, content strategy, pr, product crisis, | No Comments »
March 11, 2010
A summary by
alexis james |
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Social media is predicated on the idea that people trust those in their circle, on their "friends" lists, etc. But a new study shows only 25% of consumers say they trust their friends to give them good information about a company. Where does that... Read More »
All,
This morning I joined a round table discussion entitled “The Death of Trust in Social Media” hosted by Val-Pierre Ganton of “the grilling” blog. Panelists included:
Richard Brewer Hay, Chief Blogger at eBay
Michael Brito, VP of Social Media at Edelman Digital
Michelle...
Posted in Social Media | Tags: consumer generated content, ebay, ecommerce, online saftey, paypal, shop.com, social marketplace, | No Comments »
March 11, 2010
A summary by
alexis james |
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This post contends that SEO isn't something that can be fully automated. Although there's a desire to streamline a process down to a science and eliminate as much human interaction seems to be a growing trend it doesn't work for marketing a website... Read More »
I understand in today’s marketplace the need for automation grows and grows as companies seek to cut costs across the board. Streamlining a process down to a science and eliminating as much human interaction seems to be a growing trend but does it work for marketing a website and...
Posted in Search Marketing | Tags: brick marketing, content management, link building, search engines, seo, | No Comments »
March 11, 2010
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alexis james |
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This post details the reasons behind Quality Score, the detailed Quality Score factors as well many ways to improve on each of the many factors. It also goes into detail on how to troubleshoot the most common QS problems Read More »
A lengthy and detailed post, that goes into quite a bit of detail on the subject of the Google AdWords Quality Score and methods on improving Quality Score. This post details the reasons behind Quality Score, the detailed Quality Score factors as well many ways to improve on each of...
Posted in Online Advertising | Tags: adwords account banned, adwords affiliate marketing, adwords and affiliate marketing, adwords ban, adwords banned, adwords slap, affiliate marketing with adwords, banned from google adwords, blogging, click through rate, click thru rate, google adwords affiliate marketing, google adwords ban, google adwords banned, google adwords slap, google slap, internet marketing blog, ppc marketing, search engine optimisation, | No Comments »
March 11, 2010
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alexis james |
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What's important about the "Share with your network" buttons in email is what your subscribers do with their networks on your behalf. This post investigates how to engage readers enough to get them to use those buttons! Read More »
One of the least understood features of Blue Sky Factory’s Publicaster email marketing software is the Share With Your Network (SWYN) social media feature. On the surface, it basically appears to be a bunch of social network buttons that get inserted into outgoing email. Big deal,...
Posted in Email Marketing | Tags: blue sky factory, CAN-SPAM, deliverability, email campaigns, email marketing strategy, publicaster, | No Comments »
March 11, 2010
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alexis james |
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This great, informative post points out exactly what not to do when sending an email survey, and why. The bottom line question customers or users will ask is - what's in it for me? And you have to make the answer compelling! Read More »
Nobody likes completing surveys.
I’d argue that the conversion rate on surveys is south of 1%. From my personal experience (no data that I know of to support this), most people only complete surveys if they had a great experience or a terrible one. (Just to be clear, this paragraph...
Posted in Email Marketing | Tags: blue sky factory, CAN-SPAM, deliverability, email campaigns, email marketing strategy, publicaster, | No Comments »
March 10, 2010
It was good to attend Econsultancy’s Digital Cream event last week. It was my first due to diary clashes, although it’s now in its fourth year. I moderated a roundtable on web analytics, which is one of my main digital passions, so it was good to se…
Posted in Web Analytics | Tags: analytics, b2b, best practices, branding strategy, Econsultancy, ppc, Search Marketing, seo, | No Comments »
March 10, 2010
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alexis james |
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This post takes important components of user generated content and explains how to integrate them with your business in ways that will be revenue-producing. Read on to see how you can create value with every step. Read More »
There’s a goldmine to be found in the ratings, reviews, and stories that visitors contribute to your site. See how you can create value with every step.
Posted in Integrated Strategy | Tags: consumer insights, imedia connection, marketing news, | No Comments »
A summary by Alyse Speyer | See all summaries by Alyse Speyer
