Use Social Media to Improve CRM

Now that Google and Twitter have been in serious talks about teaming up to create a new social platform, online marketers need to step it up a notch and connect with there customers on new levels with in the social media realm. Using social media to connect with your customers now will prove fruitful for future campaigns and can help you establish brand loyalty. Here are a few tips on how to use social media to connect with your customers, create a brand image and generate sales.

• Capitalize social media sites for corporate and personal branding. Using various social media outlets for different branding strategies can help you target your products and services.
• Encourage employees to create their own social media profiles and link to each other as well as the company. Employees can help define your brand.
• Interact with users and fans by asking questions or offering unique content or links.
• Don’t oversell on your social networks. The idea is to create a positive memory of your brand and not to intimidate fans with constant sales.
• Blogs are still considered social. Keep them updated at least once a week.
• Keep track of your Analytics and monitor which social networks are funneling the most traffic to your website. How many of those are quality leads and how many converted to a sale?

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