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Archive for Integrated Strategy

Use Google Reader as Your PR Monitoring Tool

March 9, 2010
RSS and Google Reader can combine to be one of the few PR monitoring tools you ever need. The Google Reader does a great job of aggregating and organizing all of your RSS monitoring feeds. However, if you really want Google Reader to be a PR tool you need to learn a couple of advanced [...]

Posted in Integrated Strategy, Online Lead Generation, Social Media | No Comments »

Developing Leads for Your Sales Pipeline

March 8, 2010
I came across one of the classic deadly myths of sales. It was in the form of a question on LinkedIn Answers. Let’s see if you can spot it: What do you find works the best for developing leads? I am currently researching other ways to develop leads and eventually fill up my sales...

Posted in Integrated Strategy, Online Lead Generation | 1 Comment »

Developing Leads for Your Sales Pipeline

March 8, 2010
I came across one of the classic deadly myths of sales. It was in the form of a question on LinkedIn Answers. Let’s see if you can spot it: What do you find works the best for developing leads? I am currently researching other ways to develop leads and eventually fill up my sales...

Posted in Integrated Strategy, Online Lead Generation | No Comments »

Stop Being the Idea Guy and Just Do It!

March 5, 2010
Image by Tiago Daniel via Flickr   I can’t think of too many people I would less like to be around than the “idea guy” or the “I thought of that guy.” And two of my favorite blogs have called them out. I have nothing to add. I’ll just point you to them:

Posted in Integrated Strategy, Online Lead Generation | No Comments »

Black Ops Social Media Marketing

March 4, 2010
Image by mr.smashy via Flickr I just finished up the latest book in the Jason Bourne series, Bourne Deception. I love the action and intrigue of a good spy thriller. It pulls me back to my early days in the intelligence community… Okay, maybe not quite the same–I never had...

Posted in Integrated Strategy, Online Lead Generation, Social Media | No Comments »

Don’t Just Monitor Your Brand, Watch the Niche for Sales

March 3, 2010
Image by kvanhorn via Flickr Monitoring your brand online and in social media has become a no brainer. However, if you are neglecting your niche keywords and competitor brands you are letting opportunity fall out of your sales funnel. Here are a few examples of a great Michigan...

Posted in Integrated Strategy, Online Lead Generation, Social Media | No Comments »

What is Social Media Monitoring? 5 Steps to Listening Efficiently.

March 2, 2010
Social media monitoring should be a top priority on any corporate strategic agenda. This medium of communicating and marketing is surging at an unprecedented rate. What’s more it can be overwhelming if you simply jump in without any filters. This begs the frustrating question most...

Posted in Integrated Strategy, Online Lead Generation, Social Media | No Comments »

10 Principles for B2B Sales

March 1, 2010
I’m continually amazed at how many B2B sales folks are not yet making social media a serious part of their sales process. Half of those people are apprehensive about trying something new and the other half believe it will be a big waste of time. My hope is that following these 10 simple...

Posted in Integrated Strategy, Online Lead Generation, Social Media | No Comments »

Competitive Intelligence 2.0, The Social Media Monitoring Advantage

February 23, 2010
Competitive intelligence 2.0 is just the latest benefactor of Web 2.0 technology. As with other genres tagging on the 2.0 moniker competitive intelligence is getting a face-lift because of this open and interoperable tech philosophy. Your opportunity is to take advantage of the advantage before...

Posted in Integrated Strategy, Online Lead Generation, Social Media | No Comments »

Sometimes You Get to Do Something Really Important…

February 22, 2010
Image by wmrice via Flickr Most of us spend every day doing things that we think are really important. We go to meetings, we try to hit our sales numbers, we analyze our reports, we try to make it home in time to have dinner with the family. However, occasionally you get to actually...

Posted in Integrated Strategy, Online Lead Generation, Uncategorized | No Comments »


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