Direct Digital Marketing Blog

Archive for Mobile Marketing

Quality Data Is A Must For Effective Mobile Strategy

October 15, 2009
(From Mobile Marketer) June, 2009 Though direct digital marketing encompasses a variety of different channels, mobile marketing is rightly garnering a great deal of attention, and not just from those predicting its eminent explosion in adoption. No doubt, mobile marketing programs...

Posted in Direct Digital Marketing, Mobile Marketing | No Comments »

Real-World Assessment: Mobile Boarding Passes

June 19, 2009
I recently had the opportunity to use Continental's mobile boarding pass. It worked. It was convenient. It saved time. As a clutter-phobe, it was a monumental step in eliminating one more piece of useless paper from my life. Nice job, Continental Airlines. I will use it again and...

Posted in Best Practices Insight, Mobile Marketing | 1 Comment »

3 Keys To Implementing Advanced Mobile Tactics

May 20, 2009
It seems that, of all the various aspects of Direct Digital Marketing, mobile marketing is getting a lion's share of attention lately. It's easy to see why. News from the carriers keeps the industry on their collective toes, whether they are announcing a merger (see...

Posted in Direct Digital Marketing, Mobile Marketing | No Comments »

Some Keys to Geography-Based Mobile Marketing

September 29, 2008
In many respects, geography-based solutions are the holy grail of mobile marketing. The potential is huge. There's been enormous progress in making it a reality, but marketers also have to look at what's practical today and how best to invest in this promising channel. For...

Posted in Best Practices Insight, Mobile Marketing, Online Channel Trends | No Comments »


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