Augie Ray

Archive for Integrated Strategy

Crowdsourcing: When the Crowd Is Wrong

April 14, 2009
Crowdsourcing evangelists are pretty breathless about its benefits. Jeff Howe, author of Crowdsourcing: How the Power of the Crowd is Driving the Future of Business, says “the crowd is more than wise — it’s talented, creative and stunningly productive.” In his book,...

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