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Posts Tagged ‘buzz marketing’

You Can’t Fool Brother Vaynerchuk

March 17, 2010
Gary Vaynerchuk was prank called at 5:00 am while in Austin for SXSW. Listen to how he handles it. The dude is quick. Vaynerchuk says, “What I think is interesting here is we now live in a very transparent...

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Red Bulls Bets Big On Soccer

March 17, 2010
Red Bull’s new $220 million Major League Soccer arena in Harrison, N.J., opens this weekend when the New York Red Bulls line up in an exhibition match with Santos FC.

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Friends Don’t Let Friends Pay Retail

March 17, 2010
SocialBuy is a new “social buying” site offering vouchers for discounts on luxury products and services often from retailers that have never before discounted — but now must in order to stay afloat in this economy. Naturally, the...

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You Can Say Vagina On The Web

March 17, 2010
According to The New York Times, the new Kotex campaign from the New York office of JWT is ruffling some network feathers. Apparently, three different networks informed JWT it could not use the word “vagina”...

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Geo-Tracking One’s Career

March 17, 2010
Ed Hamilton, a copywriter in London, put his CV on

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IBM Wants To Help With Your Growing Mountain of Data

March 17, 2010
Regarding the spot above, Greg Ketchum, Executive Creative Director, Ogilvy New York said, “We wanted to educate business leaders on the importance of data, provide some context for its proliferation, and suggest the enormous opportunities that lie within it.” Learn more at

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To Hold The Line, Or Not Hold The Line? That Is The Question

March 17, 2010
Ad Age is reporting on the vanishing line between content and advertising, and using Dr. Pepper’s spot last week on NBC’s “30 Rock,” as an example. Yes, it’s true, in the early...

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The Face Of Media

March 16, 2010
Gen Y marketing expert and radio personality, Bret Bernhoft, asked me to appear on his new radio program, The Face of Media. Naturally, I agreed. What self-respecting ad blogger...

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Forget Your Reel, Let Me See Your Show

March 16, 2010
Agency holding company MDC Partners is moving into TV production, and its new company, Shout Media, is already developing a show for Bravo called “Pregnant In Heels.” Miles Nadal, MDC’s CEO, says marketers are “consistently seeking new and inventive platforms to...

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In New York, There’s No Comparison

March 15, 2010
The Wall Street Journal will launch its New York edition in April. Today, The New York Times responded to Rupe, his minions and to those who might want to advertise in this new edition....

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