Aaron Kahlow

Archive for Web Analytics

The Ultimate Road Trip: Social, Email, Analytics … Oh MY!

September 10, 2009
Online Strategies spoke with Kahlow about his time on the road this summer. The conversation ranged from important online marketing lessons to the humorous and unexpected moments that sprung up along the way.

Posted in Content & Copywriting, Email Marketing, From the Road, In the Trenches, Integrated Strategy, OMM in the News, Online Advertising, Online Lead Generation, Question of the Week, Search Marketing, Social Media, Web Analytics, Web Design & Development, Web Strategy, Website Usability | No Comments »

Atlanta OMS Brings the Heat to Online Marketing Summit

June 11, 2009
Atlanta OMS was hot… both 91 degrees outside and information flowing inside.  At one point at the end of the day, I walked in to all three of our concurrent sessions to hear actual conversation happening between the speaker and multiple audience members in more of what became a round table...

Posted in Integrated Strategy, Social Media, Web Analytics | No Comments »

OMS Cleveland: It really does Rock!

June 10, 2009
Ahh, Cleveland… the city that seems to bear the brunt of all the Second City jokes.  Some deserved some not.  Deserved are those that make fun of the lack of population in city … that is true.  There is no one in the city after 5pm except on E. 4th Street (where we went for [...]

Posted in From the Road, Integrated Strategy, Social Media, Web Analytics | 1 Comment »

Three positive [marketing] thoughts about the bad economy…

December 2, 2008
One cannot write on the marketing industry today and not comment on our now “official recession”. So, I’d like to take a different angle than most and focus on the positive elements of the turmoil ahead for 2009. Here are the three thoughts that actually have me re-energized about the...

Posted in Content & Copywriting, Email Marketing, Integrated Strategy, Search Marketing, Social Media, Web Analytics, Web Design & Development, Website Usability | 10 Comments »

Schwab, Liberty, HP, Verizon CMOs Reveal Fear, Faith and Ignorance

October 19, 2008
Yesterday’s  Association of National Advertisers’ CMO Rountable comprised of Gary Elliott, Vice President, Hewlett-Packard Company; John Harrobin, SVP, Marketing & Digital Media, Verizon Communications; Becky Saeger, Executive Vice President and CMO, Charles Schwab Company, Inc,...

Posted in From the Road, Integrated Strategy, Social Media, Web Analytics, Web Design & Development | No Comments »

2009: The 5 “P”’s of Online Marketing

October 5, 2008
Like most business and marketing professionals, I find myself planning and budgeting for 2009 today.   And as I do, one of my objectives is to find new ways to help clarify what’s needed in our industry of Online Marketing and simplify what is a very complex space.   So, lacking the...

Posted in From the Road, In the Trenches, Integrated Strategy, Web Analytics, Web Design & Development | 1 Comment »

Microsoft and Google Show Us Why Advertising and the Internet Don’t Mix

September 4, 2008
With the new release of Chrome (Google’s New Browser) yesterday and Microsoft’s recent “In” Ad-blocking option for IE8, it’s reasonable to say that the two most influential companies in Online Marketing have reenforced what most of us in the industry (and our ad...

Posted in From the Road, Integrated Strategy, Search Marketing, Web Analytics, Web Design & Development | 2 Comments »

Resist “Easy” Online Marketing

July 30, 2008
I had an interesting conversation recently with the founder of a well-respected agency, and the topic turned to the need for analytics and paid search capabilities.  I know many other agencies feel the same way.  It made me wonder:  why aren’t they focusing on SEO and usability?

Posted in Search Marketing, Web Analytics, Website Usability | 2 Comments »


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