With over 230 in attendance and an agenda stacked with the likes Andy Sernovitz, author of Word of Mouth Marketing; Susan Prater, Owens Corning; Kevin Espinosa, Caterpillar; Kevin Lee (just quoted today in USA Today); Bill Leake and another 20 leading online experts, OMS Chicago really gave attendees a run for the money with educational content and networking yet unmatched on the tour.

We started a new initiative of matching job seekers with job providers that got rave reviews and had some really strong research and case studies that provided for a depth of information hard to find in this day in age.  The top session and great representation of what was learned at OMS was Andy Sernovitz’s Word of Mouth Marketing.  Andy passed out candy, gave a button and educated the heck out of everyone in attendance… top three lessons I found useful were:

1) $1M a week of revenue generated at Dell by 5 mins a day of Tweeting;

2) 69-cent rating and review seeders getting Belkin in millions of dollars of bad press trouble;

3) 5 Steps to Successful Social Media: Ask; Easy; Email; Worthy of Sharing and Multiplier effect

So to complement the top lessons, I though it would be good to hear the top 3 “moments” at OMS…  here we go:

3) “Don’t Lie” was the quote from our Keynote panel, to the question of “What should we marketers NOT do in 2009?”

2) Happy hour conversation of a couple that drove all the way from Philly to see OMS because NY and Philly stops earlier conflicted with schedule.  To which, came the response, “This is the single best conference I’ve been too… I’d drive all the way to Canada for this!”

1)  Post-dinner drinks, where Debbie Q (Speaker at OMS) tells Candyce (OMS Queen), “Just throw it back, Candyce,” referring to her drink… upon which Candyce looks at DJ (the handsome young genetleman from Bronto)… and gives that look like “You mean, throw him back?”  Laughs all around..

One of our best days of education so far and highly entertaining dinner to boot made OMS Chicago a huge success for all involved.  Made a quick turnaround to Milwaukee for the next Lunch and Learn stop for lunch, panel and rush to airport to get home (or for me to Lake Minetonka) for some rest after a great start to our Midwest stop.

Next, Minneapolis… where diversity of governors is second only to that in my home state of California…

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