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Results for "dunay"
Who is your Social Media lightening rod?
I have been in talks with a few companies lately about their social media efforts especially when it comes to supporting customers using social media (the topic of my new book). And I have noticed a difference between the successful ones and the not so...Posted by buzzmarketingfortech on May 18th, 2010 in That's what she said | No Comments » | Read More » | Rated: 
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Could Facebook become a Lead Nurturing platform?
When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Lead nurturing starts by taking many touch...Posted by buzzmarketingfortech on April 9th, 2010 in Social Media | No Comments » | Read More » | Rated: (0 votes)
Generating a Buyer Persona with Facebook Advertising
I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition! In the book he stresses the importance of having a “buyer persona” and his definition a buyer persona is a...Posted by buzzmarketingfortech on March 30th, 2010 in Social Media | No Comments » | Read More » | Rated: (0 votes)
It pays to provide Support with Social Media
In a recent Forrester Report on “Customer Experience Pays Off as Social Media reduces Obstacles for Real Change” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your...Posted by buzzmarketingfortech on March 23rd, 2010 in Uncategorized | No Comments » | Read More » | Rated: (0 votes)
The Dichotomy Issue: “Social Media Marketing” vs. Classic Marketing
I have the honor of being a part of the new Social Media Council of Advisors for the Marketing Executive Networking Group (MENG) and last Thursday we had our first Q&A webinar with MENG members. Other council members include: Amber Naslund, Mack...Posted by The Harte of Marketing Blog on March 22nd, 2010 in Uncategorized | No Comments » | Read More » | Rated: (0 votes)
Social Media Lead flow in B2B Marketing
Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. In the last post we covered...Posted by buzzmarketingfortech on March 16th, 2010 in Best of Online Marketing, Social Media | No Comments » | Read More » | Rated: 
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Top 5 Inbound Marketing Stories of the Week: Question (SEO) Authority
It’s my pleasure to be taking over the continuation of this weekly series since its creator, Lauren Brown, headed down under – to Australia, that is. While she’s out throwing boomerangs and hanging out with kangaroos, I’ll be...Posted by Hubspot Blog on September 4th, 2009 in Search Marketing | No Comments » | Read More » | Rated: (0 votes)
It might be late August, but this week was as busy and exciting as any in social media with over 50 new posts and tons of buzz in the blogosphere. Whether it be industry news like Facebook and Huffington Post inking a content sharing deal or best...
Posted by Aaron Kahlow on August 19th, 2009 in Social Media Recap | No Comments » | Read More » | Rated: (0 votes)
5 Tips for Optimizing your Facebook Marketing
One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. But that doesn’t mean you shouldn’t have a strategy in place for what you are trying to...Posted by Paul Dunay on July 21st, 2009 in Social Media | No Comments » | Read More » | Rated: (0 votes)
Facebook Marketplace – Time to take another look
I am sorry I haven’t updated in a while – with my new job and writing the book on weekends – spare time has been even more at a premium! But this weekend while writing a chapter of Facebook Marketing for Dummies I was very impressed by...Posted by Paul Dunay on April 27th, 2009 in Integrated Strategy | No Comments » | Read More » | Rated: (0 votes)
