The Online Marketing Blog Network

Nowadays potential customers want transparency and they're typically automatically suspicious of anyone trying to sell them something. So if your business revolves around advertising and selling, this post points out some valuable insight into how to create a trust-worthy brand. Read More »

Since so many companies are investing in social media, and so few are monitoring it, something other than ROI is motivating brands to increase social media budgets -- while cutting budgets for print, radio, and television. This post looks at what that might be, and what we can do about the ROI question. Read More »

In case you haven't noticed, ads don't capture attention like they used to. An ad won't get you near as far as other types of content like reviews, articles and so forth. So instead of trying to fight through the noise, why not try something different in the form of branded content? Read More »

Take a look at what one company did wrong, to avoid replicating their mistake and losing rapport with a loyal customer base. This post dissects the Pampers snafu. Read More »

Most peoples' attention spans have dwindled down to zero in this age of up-to-the-milli-second information. That means that only engaging customers via one vertical isn't enough. This post expands on how to utilize various methods, with email marketing still playing an important role. Read More »