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Why Rupert Murdoch is right to take his...

Criticism of the old guard think Rupert is bluffing, crazy or out of touch as he threatens to pull all of his content being indexed and displayed by Google. The truth is all publisher’s content take resources to produce and income to sustain no matter what platform it is on. Nothing has changed, with the big exception that we are about to save a lot of trees – finally! John Battelle sais it best – “Just give Google summary text and headlines to index (like the W.S.J. does now), Then do your best to convert would be readers to your paid model. That’s it. What’s the big deal?”. I do agree that it is that simple. Publishers got themselves into this mess by giving it all away for free while not fully understanding that digital was ‘the’ vehicle vs. some new medium on the side to be toyed with. What the publishing industry does need to better understand is how to build brands or a better voice given how news and...

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Categories: Search Marketing | Posted by: edelmanblogs | Rated: 1 vote, average: 4.00 out of 5 (1 votes)

An eBusiness Guide To Surviving the...

By Brian K. Walker The holidays are now squarely upon us. While trying not to watch the Oregon State Beavers ransack my beloved Washington Huskies on television this weekend the holiday commercials were inescapable. And this was only November 16th. For many online retail teams, however, it probably feels like they have been thinking about the holidays forever. For months they have been planning and developing the content; launching features on the site; planning marketing campaigns; meeting with managers of other channels; and working with their operations colleagues to ensure everything goes smoothly in the fulfillment centers and call centers. All this is aimed at driving the largest holiday sales season online yet. My colleague Sucharita Mulpuru recently released her US Online Holiday Retail Forecast, projecting an 8% increase in US online sales over 2008, for a total of $44.7 billion during the months of November and December 2009. But every year all these great efforts result in a...

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Categories: Integrated Strategy | Posted by: Forrester Research Blogs | Rated: 1 vote, average: 5.00 out of 5 (1 votes)

Prioritize Your Social Media Efforts

There aren’t enough hours in the day for all the chores that social media puts in front of us. The best writing I’ve found on how to manage your time in social media is via Amber Naslund’s social media time management series. Her efforts in crafting this should become a little ebook that you hand around to everyone. If you skipped over that link, go back, click it to open a new tab/window, and then read it when you’re done with this (or skip mine and read Amber’s- it’s that good). If you’re still with me, here’s what I want to say on the matter. These are written from a marketer’s perspective. I can write from other perspectives if you want. Just let me know in the comments. Prioritize Your Social Media Efforts First, the Foundations Without the following, there’s no point doing social media and social networking for business. Goals first – If you don’t stick to your goals, there’s no reason to put any time into social media, period. If your goal is to build...

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Categories: Social Media | Posted by: chrisbroganblog | Rated: 1 vote, average: 4.00 out of 5 (1 votes)

What Do You Need In A Web Analytics...

I’ve often said that not all Web analytics tools were created equally. Each tool has various nuances that make it either very appropriate or less than effective for your business. While looking at simple lists of features, hearing the sales-speak, and watching product demos is certainly helpful for assessing tool capabilities, limiting yourself to only those activities is never wholly sufficient to put the “tool decision” in context.

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Categories: Web Analytics | Posted by: metricsinsider | Rated: 1 vote, average: 4.00 out of 5 (1 votes)

SEM: Pricing Revolution

Compensation models for SEM firms are changing and must continue to change. Over the next two or three years many of the dinosaur agencies will fall because they cannot adapt. Changes must come in the pricing models and in the overall compensation amounts, and these changes will revolutionize the industry…for the better! PRICING MODELS: We’ve long argued that pricing models impact agency behavior. Let’s take a look at the two most common models, and discuss a more rational approach to compensation. Revenue Sharing Contrary to popular belief, revenue sharing arrangements do not serve the advertiser’s interests for a number of reasons. Too much money for too little work: In paid search, particularly for advertisers who spend a great deal of money in offline advertising, often the lion’s share of the revenue tracked to paid search comes through navigational brand/trademark search. The first five minutes of work for that advertiser — building the...

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Categories: Search Marketing | Posted by: RKG Blog | Rated: 0 votes, average: 0.00 out of 5 (0 votes)

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Social Media Research Resources

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The Top 12 Points To Think About When Forming A Startup

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A Checklist to Choose Which Internet Marketing Channel is...

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Campaigning to win, or winging it?

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What is Social Search Optimization?

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What I’d Say to the CEO About Email Marketing...

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Will Widgets Work?

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The Power of Marketing with Free Content Offers

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Chipping Away at Social Media

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Waiting for the Social Media bubble to burst is a career...

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Shhhh…don’t tell anyone: In marketing, planning is more...

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Live from OMS: Day 2

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Online Ad Revolution… or Evolution?

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Government 2.0: How Social Media Could Transform Gov PR

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Unica Unifies Web Analytics, Email Marketing, and...

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4 Customer Centric Culture...

It’s popular to tout customer-centricity, yet it’s very difficult to consistently demonstrate. The word centric means having a specific thing as the focus of attention and efforts. Customer-centric means that concerns other than the customer’s well-being are in the background...

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Categories: Website Usability | Written By: | Rated: 0 votes, average: 0.00 out of 5 (0 votes)

What the Heck is Integrated...

What the Heck is Integrated Marketing Anyway? This content from: Duct Tape Marketing What the Heck is Integrated Marketing Anyway?This content from: Duct Tape Marketing When I first started my business, several decades ago, I was determined to tell people that, mine was an integrated...

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Categories: Integrated Strategy | Written By: ducttapemarketing | Rated: 1 vote, average: 4.00 out of 5 (1 votes)

Spending Time On Your Website

Even if your site is your business, you still have a limited amount of time each day to optimize your content and make sure everything is running smoothly, so how should you be spending that precious time? Think of what your future self would want you to do!

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Categories: Website Usability | Written By: searchenginepeople | Rated: 1 vote, average: 5.00 out of 5 (1 votes)

Holiday ‘09: Consumers want...

Full disclosure: I’ve had something of a bee in my bonnet about free shipping for returns for some time. Amid the debate about free outbound shipping offers in recent holiday seasons, I’ve wondered aloud (even in this blog forum) why free shipping offers have to be solely a...

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Categories: Integrated Strategy | Written By: shopblog | Rated: 1 vote, average: 4.00 out of 5 (1 votes)

The 3 Marketing Personas You...

We’ve written before about hiring marketing gurus according to D.A.R.C. (Digital Fluent, Analytical, Reach, Content Creators), but I think we need to go even deeper into how you can use this methology to hire specialists to your team. While DARC is a great way to evaluate...

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Categories: Integrated Strategy | Written By: Hubspot Blog | Rated: 1 vote, average: 4.00 out of 5 (1 votes)

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