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What I Do When You Leave a Comment on My Blog

Not a lot of blogs get comments. It’s the exceptional blog that has an active community. And when you see one to pay attention. That’s why I try to appreciate every comment, every investment you make to this community. Here is what I do when you...

Looking Facebook in the face….our reality

This is a summary of the lessons learned as Caterpillar Inc went through the Facebook journey Do your research. There are a lot of companies doing social the right way so don’t be shy to look around and document what is working for them. A lot can...

How To Loosen Up the Tone of Marketing Emails

My inbox is a battlefield.  It’s where the chosen few companies/brands that I allow into my consciousness battle it out for my attention, my clicks, my time, and my credit card. I scan the list of unread messages in waves: First, I pick off the...

How to hit home with your local advertising

Find out how local businesses can avoid the media dinosaurs and still win big in their regional markets, with the help of the latest online tools for localized campaigns.

B2B Demand Gen Rocks In January

Just a quick note to everyone who might be spending the next few weeks planning for the new year.  Don’t take your eye off the ball.  January, along with June and October, are the biggest Demand Gen months for Green Leads, and it may be for...

Category Topics

Social Media

5 Cs that businesses should consider to avoid business disaster online

Anjuan Simmons and I conducted a CORE Conversation at SxSW Interactive this year called: How Social...

Social Media Lead flow in B2B Marketing

Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. You must...

Brands Must Become Media to Earn Relevance

What follows is the complete version of my recent post on Mashable, “Why Brands are Becoming...

Integrated Strategy

Mobile: Where cognitive anthropology meets marketing

By Bob DeutschWith all this platform and device choice, attention becomes so fragmented and...

What Bloggers Should Know About PR And Advertising

I was dumbfounded when I read a recent New York Times article about mommy bloggers...

7 simple ways to freshen up your direct marketing

It's time to do some spring cleaning on your interactive direct marketing programs. Check these...

Search Marketing

Constantly Checking Your Website’s SEO Beneficial

Many things can affect a websites’s SEO and SEO efforts. It’s important to keep in mind that...

5 Strategies to Maintain and Improve Your #1 Rankings in Google – After You’ve Reached the Top

Most SEO articles and blog posts I come across talk about how to achieve top rankings in Google for...

Taking stock of the SEO mindset

If there is one are that I’ve been getting more acquainted with over the last year, is the ...


Online Advertising

How pay-per-call advertising can complement other channels

Bill Dinan is president of Telmetrics, a provider of advertising call-measurement solutions....

22 Ways To Find Advertisers For Your Website

Selling advertising deals is one of the most profitable ways to monetize your website. Some time...

Your search advertising hit a ceiling? Break away from the standalone PPC trap

Tell me how marvelous your search advertising program is. Tell me how you’ve written the book on...

Website & Content Strategy

How to Generate Traffic to a New Site – Focus on the Niche

Creating a new site is always fun. This has always been the best way for me to get inspired, find...

Content Marketing: From Strategy to Execution

Buying cycles are longer than ever. A greater number of stakeholders are involved in the purchase...

Copy This: Copy Matters, Especially in Product Videos!

No matter what technology comes (and goes) text will always be in fashion. Words drive almost every...

Email Marketing

Do Creative Email Subject Lines Work?

$1,115 8 625 41 1 Those are the subject lines of the past 5 White House emails that have landed in...

How to Track What People Do With Your Email

Recently on my blog a commentator asked me if I sell their email. They also said since they...


Online Lead Generation

How do you value brand and reputation?

Here’s a question for all the folks who say that brand and reputation are important. How do you...

Developing Leads for Your Sales Pipeline

I came across one of the classic deadly myths of sales. It was in the form of a...

3 Steps to Free Publicity for Your Business

When you’re a small business, positive word-of-mouth is critical to growth. One of the best ways...

Web Analytics

Using website analytics to measure blogging program success

Often times when trying to explain Compendium Blogware and our software-as-a-service to others,...

How to: Get SEO analytics beyond the stone age

The biggest mistake I see SEO's make: They focus on keywords first and foremost, ignoring...

Perils of PPC Click-Through Rate Analysis

As a core component of paid search quality score, a strong Click-Through Rate (CTR) is vital for...

Website Usability

Tips for Usability Testing with Children

By Tom Stewart Joint Managing Director, System Concepts Children represent a huge market for...

SEO, Usability and Trust Issues Even the Best SEO Blogs Face

One of the things I love about SEO the most is that even after years of optimization there is still...

How to Conduct a Usability Review

By Craig Tomlin In the world of usability, nothing seems to confuse my clients more than trying...