The Online Marketing Blog Network

Connecting marketers to content worth reading

RSS |  More featured articles:   
RSS |  More Best Practices:   

What I Do When You Leave a Comment on My Blog

Not a lot of blogs get comments. It’s the exceptional blog that has an active community. And when you see one to pay attention. That’s why I try to appreciate every comment, every investment you make to this community. Here is what I do when you...

Looking Facebook in the face….our reality

This is a summary of the lessons learned as Caterpillar Inc went through the Facebook journey Do your research. There are a lot of companies doing social the right way so don’t be shy to look around and document what is working for them. A lot can...

How To Loosen Up the Tone of Marketing Emails

My inbox is a battlefield.  It’s where the chosen few companies/brands that I allow into my consciousness battle it out for my attention, my clicks, my time, and my credit card. I scan the list of unread messages in waves: First, I pick off the...

How to hit home with your local advertising

Find out how local businesses can avoid the media dinosaurs and still win big in their regional markets, with the help of the latest online tools for localized campaigns.

B2B Demand Gen Rocks In January

Just a quick note to everyone who might be spending the next few weeks planning for the new year.  Don’t take your eye off the ball.  January, along with June and October, are the biggest Demand Gen months for Green Leads, and it may be for...

Category Topics

Social Media

Does everyone need a blog?

I was walking in my neighborhood the other day and saw one of the little shops – a chocolate...

How I Find Blog Post Ideas – and You Can Too

Over dinner with Brian Rivard last night, he mentioned he read my blog and asked how I decide what...

Rules and Education Aren’t the Same

Social media needs more training teaching, not more rules. [update: if you read the post, you'll...

Integrated Strategy

Giving up on a client

If you work with clients in any capacity you can know that giving them exactly what they want...

Picking Your Battles: 6 Questions to Ask

You’re in a meeting with a boss or your client, and it happens. They present an idea or a plan,...

Seniors are a unique segment for online customer service

[Posted by Diane Clarkson]Using consumer data to challenge assumptions about how consumer segments...

Search Marketing

Making keyword research actionable

As search goes more main stream we will have opportunities, we do have opportunities, to influence...

The 8 Elements of a Search Engine Optimization (SEO) Campaign

In order to successfully complete all tasks required in a comprehensive SEO campaign, it is helpful...

Are You Getting The Most Out Of Your Keywords?

We talk at length about how important social media can be for a small business. We talk about it so...


Online Advertising

4 ways marketers can regain consumer trust

Creating trustworthy ads in a user-controlled space is no easy feat, and marketers must also create...

Ad network survival tips

Service is the name of the game for many undifferentiated ad networks out there. Here are a few...

The Great Advertising Shift – Why Every Marketer Should Create Branded Content

Online marketers are grappling with a massive change: consumers are increasingly ignoring their...

Website & Content Strategy

How To Leverage PPV Traffic

PPV (pay per view) or CPV (Cost per view) traffic is a hot topic these days.  With more and more...

Who Are You Trying To Impress?

You know that guy in the club… who paints his fingernails black, has some crazy hair thing going...

Problem Solving Your Way Towards Profitability

Are the blogs that you follow helping you to solve a problem you have? Increasingly I've noticed...

Email Marketing

Today’s Web Clinic: Craft effective emails and get some optimization love

While at the 2010 MarketingSherpa Email Summit in Miami, Dr. Flint McGlaughlin presented the first...

20 Email Productivity Tips To Become an Email Master

Like it or not, email is the standard communication channel these days. Whether you are an...

Your Newest Challenge: Mastering The Small Screen

Thank you, Steve Jobs, for giving me the perfect news peg for my Email Insider column this week....


Online Lead Generation

Found- the Missing Middle Class of leads

I recently discovered a group of  visitors that quite frankly I had been missing on our own...

Lead Generation via Search: Comparing Quantity and Quality

Have you wondered about where you should put your online lead generation budget into search engine...

Using Social Media for B2B Data Aggregation and Sales Intelligence

The B2B sales and marketing landscape is changing in a variety of ways due to both the web and the...

Web Analytics

Analytics – The Usability Lab of the new decade

Brandon started a discussion on an internal mailing list, asking, “The usability lab is now the...

Is Bounce Rate The On-Base Percentage Of Web Analytics?

Posted by Ethan StanislawskiProbably the most fundamental shift in the business of baseball over...

6 Personas that Google Analytics can’t Track

This blog post is a bit of fun that might give you some idea of the sorts of  thing that cannot be...

Website Usability

Usability Testing Through Translation

Looking at a website written in a foreign language is incredibly insightful. You may not get the...

Perform a Landing Page Analysis on your Blog

A Guest Post by Warren Davies from GenerallyThinking.com. It’s pretty clear that if we want to be...

A/B Test Case Study: Single Page vs. Multi-Step Checkout

This post is contributed by Janis Lanka (@janislanka, who manages front-end development for Elastic...