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Optimize Your Emails for Preview Panes

Could you engage over half your subscribers better with a simple design adjustment? If you send B2C emails, about 53% of your subscribers first see your emails in a preview pane 1. If you send B2B, the number is even higher (around 80%). The preview...

Thank you, Come Again!: Best Practices for Thank You Pages

For many businesses who have worked hard to optimize their website, create compelling content and set up landing pages to convert visitors, generating leads is the ultimate reward. While generating leads is a great accomplishment marketers need to...

Video Fills the Shopping Cart

Research shows that consumers rely on product video in making online purchase decisions. Online retailers are moving fast to add video to the purchase path in order to increase conversion.  With this goal in mind, here are some best practices...

7 Common Social Media Marketing Problems and Their Solutions

This post is part 2 on Social Media Marketing Best Practices from IMS Minneapolis.  The first post featured Brad Smith from Best Buy who offered insights into their social media principles, guidelines and learnings. This post includes liveblog...

Best Practice: Welcome Your New Email Subscribers

Sending a welcome email to your new subscribers is one of those basic elements we assume all email marketers include in their campaigns; however,  according to a 2009 study by Return Path, 60% of top-brand marketers aren’t sending this initial...

Category Topics

Social Media

My followers are bigger than yours: On Twitter, quality beats quantity

I've been doing an unscientific study: Watching a random sampling of folks who retweet my blog...

7 Ways To Make More Social Media Friends Who Matter

aimClear’s demographic research product includes social media influencers from a number of...

5 Tools for Automating Twitter

Automation, when used in moderation, makes social media more manageable. Here are a few tools that...

Integrated Strategy

Free Marketing Strategy Planning Template

Download my Marketing Strategy Planning Template (No registration required). As I speak with people...

Video Fills the Shopping Cart

Research shows that consumers rely on product video in making online purchase decisions. Online...

Mobile email: trends, challenges, solutions and resources for 2010

It’s hard to find a clear explanation of just how the growth of mobile email...

Search Marketing

How to Write Highly Popular 30+ Item List Blog Posts to Get Links and Traffic

Time flies by. It’s more than two years by now that I write the highly popular “30+” list...

Video SEO And PPC Strategies For E-Commerce Video Online

ReelSEO publisher Mark Robertson was a featured speaker this past week at the 2010 Video Commerce...

Links Matter: How to Measure and Attain Them – BlueGlass LA

Hey there! It's after lunch on day 2 of BlueGlass LA. Mysteriously, all the people who were missing...


Online Advertising

Sneaky Facebook Advertising Tricks – Dialing In Your Campaigns Part 2

The guest post I did on June 21st about Facebook Ads went so well that I’m back to give you a few...

A Guide to Google AdWords Settings

There are a lot of settings to choose from in your Google AdWords account, but how do you know...

Three Best Tips for Local PPC Campaigns

Small businesses are the major focus right now for Social Media (think Foursquare) and SEO (Local...

Website & Content Strategy

Online Video Marketing Basics Part 3 – Self-Produce Or Hire A Professional?

Once you’ve made the decision to get involved in online video, and picked the video style that...

Fresh Content, Fresh Content, Fresh Content

Gee, what do you think this post is going to be about? Your content is what is going to truly make...

Your Help Needed: 2 Min Survey ‘Are You Customer-Focused?’

These days we all hear a lot about the “voice of the customer powering the brand” Is this...

Email Marketing

Segmenting: The #1 Sales Technique

Salespeople often get a bad rap. It doesn't matter what they're selling - one bad experience with a...

3 web analytics tips to fuel subject line testing

Today’s topic is culled in part from the upcoming Webinar, 21st Century Email Marketing,...

Buying an Email List vs. List Rental

On Tuesday, I wrote the shortest blog post ever. It was a one-word post answering the title...


Online Lead Generation

5 Ways to Maintain Client Relationships Long After the Work is Complete

The project has ended, so it's time to end communication with the client, right? Alyssa says no,...

A B2B Guide for Blogging Lead Generation

With all of the online buzz today about social media, blogging may seems like an old idea to some...

10 Secrets to Blogging for Sales

Image by emdot via Flickr One of the hottest topics in the sales community...

Web Analytics

7 Ways To Make More Social Media Friends Who Matter

aimClear’s demographic research product includes social media influencers from a number of...

The Fast Way to Optimize Your Site for Scent

The “scent of information” is an important concept for anyone who wants to optimize their...

Useful Tips for Conversion Rate Optimization from Anne Holland

If you want to see some useful, tactical tips on how to convince your CEO and/or other higher ups...

Website Usability

So that’s why DOB fields are dropdowns

A recent project to redesign an online form and create a version for mobiles reminds us, once...

Scroll With Me, Baby: The 80/20 Rule Strikes Again

Over two months ago, I read some findings from a usability study about “scrolling and...

Design Do’s and Don’ts

A user-friendly web site should be equivalent to a search-engine friendly website. When you are...